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Santiago SotoSS

Santiago Soto

SaaS CFO | Ex BofA Investment Banker VP

€500/day
Colombia, CO
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Santiago

Ex-Wall Street banker and CFO of tech startups. I help companies structure their growth, raise capital, optimize finances, and prepare for an M&A, IPO, Debt IPO, or negotiation with banks. I also assist companies in complex negotiations of JVs, software integration, or corporate finance transactions. Extensive experience in the United States, Europe, and LatAm.

With 12+ years in investment banking (IPOs, M&A, debt, restructuring) and experience as CFO of SaaS companies (from $1M to $50M ARR), I offer strategic and operational support in:

✦ Robust financial models for investors

✦ Annual planning (budget, forecast, cash runway)

✦ Evaluation of investment rounds and negotiation with VCs and PEs

✦ Analysis of SaaS KPIs (LTV, CAC, churn, cohorts, gross margin)

✦ Preparation for due diligence or sale processes

I work in English, Spanish, and French. Open to remote or hybrid projects.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • French

    Fluent

Can work on-site
Colombia (up to 50km)

Experience

  • LinkGraph & Search Atlas
    Group CFO
    TECH
    July 2024 - Today (2 years and 1 month)
    Colombia
    • In charge of corporate finance (bank debt, VCs, M&A), treasury, FP&A and accounting for a high growth tech start up
    • Led the acquisition and integration of Signal Genesys and the software integration partnership with GoHighLevel (GHL)
    • Tech oriented CFO practice automating processes with Quick Books, Stripe, Deel and Vena
  • Cloud2all
    Interim CEO and CFO
    January 2024 - July 2024 (6 months)
    Colombia
    Cloud2all – Investor and Interim CEO: democratizing e-commerce portals (SaaS) for SMEs based on Alicloud technology
  • Sevencom
    CEO
    June 2023 - December 2023 (6 months)
    Colombia
    Led the transformation from a telecom to a tech company with negative equity and negative cash flow – July 2023 to December 2023 Bogotá - Colombia

    360° redefinition of strategic plan: new commercial, operations and financial structure

    Diversified client base from a 90% telco exposure to a 60% exposure

    Positive equity achieved on 4Q’23, cash flow break even expected for 1H‘24

    Advised the board on the buyout of one of the controlling families

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Education

  • Master of Science in Finance
    Universidad de Los Andes
    Master in Banking & Corporate Finance
  • Bachelor of Business Administration
    Universidad de los Andes (EQUIS
    2014
    Bachelor in Business Administration

Skill set

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