Freelancer profile translated to English.
Back to original languageAbout Santiago
I am an illustrator and UI/UX designer with over 15 years of experience transforming education through design. I specialize in creating interactive and gamified digital experiences, with a strong focus on usability and accessibility for the EdTech sector.
My passion is bringing educational content to life through interface design, character creation, scenarios, and visual narratives that generate real user engagement. I have worked on the entire product lifecycle: from conceptualization and prototyping to animations and design systems, for major international publishers (Edelvives, Oxford, Pearson, Santillana) with well-received products in the market.
What I can contribute to your project:
- Interface Design (UI/UX) for Education: Creation of intuitive apps and platforms that guide learning frictionlessly.
- Gamification and Narrative: Experience in developing visual universes and reward systems, such as the integral design and characters for the Ta-tum platform (Edelvives).
- Editorial and Digital Illustration: Careful aesthetics adapted to different age ranges, always maintaining didactic coherence.
- 360º Product Vision: I understand the needs of both the publisher/developer and the end-user (teachers and students).
My methodology:
I work remotely for teams anywhere in the world, integrating into agile workflows. I also have a team of developers for projects that require it.
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceDesignerEDUCATION AND E-LEARNINGApril 2025 - Today (1 year and 4 months)Esquel, ArgentinaDesign of interfaces and interactive prototypes for web and mobile applications. Graphic design for clients from various sectors (film, education, translation, culture, technology). Design, localization, and adaptation of graphic and multimedia resources (DTP based on EN→ES translations) in collaboration with translation teams.
- EducativaIllustrator and UI/UX DesignerEDUCATION AND E-LEARNINGNovember 2025 - May 2026 (6 months)Alcalá de Henares, SpainAs an external collaborator, I am responsible for UI design, incorporating usability criteria and accessibility standards in interactive e-learning interfaces and templates with gamification. I create navigable prototypes in Figma to guide the development team.Additionally, I create custom vector illustrations, with scenarios and avatars for course content.
- Oneclick SAIllustrator and UI/UX DesignerEDUCATION AND E-LEARNINGNovember 2007 - April 2025 (17 years and 5 months)Madrid, SpainOver the years, I have been responsible for creating visual content for K12 educational products, including the design of app and platform interfaces, as well as the design of characters, animations, and interactive assets, integrating illustrations with pedagogical strategies and curricular content. I designed and optimized educational platforms for international publishers. I developed navigation flows and wireframes for LMS, educational games, and editorial management tools (authoring tools, activity engines). I defined consistent design systems and visual styles. I actively participated in usability testing, user interviews, and continuous improvement of the user experience.
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Education
- Degree in ArtsUNC University National University of Córdoba2005Licenciatura Artes