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Santiago MalcolmSM

Santiago Malcolm

Graphic Designer

€200/day
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Santiago

Senior Designer & Art Director | Branding, Digital Strategy & AI

How can I help you? I help companies and brands transform their vision into powerful visual identities that not only look good but also communicate clearly and sell. With over 10 years of experience —trained at the University of Buenos Aires and consolidated in the Barcelona creative ecosystem—, I provide integral design solutions that ensure your brand's coherence at every customer touchpoint.

My added value: Innovation and Technical Quality What sets me apart is my ability to merge modern and traditional graphic design with technological innovation. My approach is 360º: from brand conceptualization to the delivery of impeccable final artwork for print or digital.

Projects and Deliverables I manage: I specialize in offering a complete service so you don't have to look for multiple providers:

Branding and Visual Identity: Logos, brand guides, and comprehensive redesigns.

Web and Digital Design: Responsive interfaces (UX/UI), landing pages, and conversion assets.

Marketing & Newsletters: Design of email marketing campaigns and digital marketing materials.

Audiovisual Content: Video editing, photography, and strategic content for Social Media.

Editorial and Offline Design: Packaging, signage, and layout of catalogs or books.

My goal is to be your trusted creative partner, working with agility, detail, and fluid communication so that your project stands out in a saturated market.
  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Barcelona (up to 50km)

Experience

  • Watermelon Marketing
    Senior Graphic Designer
    January 2022 - Today (4 years and 7 months)
    Madrid, Spain
    Integral creative direction with a focus on brand coherence. Expert in developing visual identity applied to web design and omnichannel campaigns. I combine skills in video editing, photography, and social media content, ensuring a superior aesthetic standard from conceptualization to the preparation of final artwork for correct implementation in any medium.
    Visual Identity Art Direction Branding Graphic Design Video Editing
  • FIFA, KFC, Deloitte, Unspoken, Run Zëbra Run
    Graphic Designer and Visual Artist
    May 2019 - Today (7 years and 3 months)
    Advertising, art direction, branding, online/offline campaigns, visual identity, digital illustration
  • Mercurio58 Studio
    Senior Graphic Designer
    January 2017 - January 2019 (2 years)
    Barcelona, Spain
    Specialist in Branding and Art Direction with an integral vision. I develop visual systems ranging from editorial design and photography to video production and strategic content for social media. Expert in translating brand identity to the web environment, ensuring coherent, aesthetic, and functional communication at every touchpoint.

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Education

  • Degree in Graphic Design
    University of Buenos Aires
    2014
    Grado de Diseño Gráfico
  • Author Photography
    El Observatorio
    2018
    Fotografía de autor

Skill set

Categories