Santiago Hernandez

My experience as a Visual Researcher has given me a global vision of the audiovisual process and the elements that make a piece work. I understand tools—including artificial intelligence—as means to an end for creativity and narrative power, not as ends in themselves. My interest lies in how an idea translates into videos capable of holding the viewer's attention and advancing a story. My ambition is to create audiovisual experiences that generate emotion and provoke a response. Whether in advertising, music videos, film, or events, my goal is always the same: to direct images that activate the viewer, make them feel, think, and stay.