Santatra Christian Razafindradama

As an SEO Operations Manager, I focus on optimizing and producing high-value content, directly aligned with the visibility and conversion objectives of the projects assigned.

My main tasks include on-page SEO writing and optimization: content structuring (Hn), title and meta description tag optimization, image alt attribute management, and improving readability and user experience. Each piece of content is developed according to a precise semantic approach, considering search intent and Google standards.

I am also responsible for writing enriched, performance-oriented content, combining the use of AI tools (ChatGPT) for ideation and production acceleration with in-depth manual review and optimization to ensure editorial quality, tone consistency, and SEO compliance.

A significant part of my role involves WordPress integration: responsive layout, visual consistency, mobile optimization, technical checks before publication, and adherence to graphic guidelines. I also handle the selection and processing of SEO-optimized visuals, using Google Lens and professional image banks.

I work on e-commerce projects, including the creation and optimization of product descriptions, visual management, and SEO tag optimization to improve visibility and conversion rates.

Additionally, I contribute to YouTube video content production, including writing descriptions, scheduling publications, and creating visuals for children's rhyme channels, incorporating AI-generated and optimized visuals.

As the SEO Quality Manager, I was responsible for the editorial and SEO quality of the content produced by the agency, from the writing phase to final validation before publication.

My role involved supervising and supporting a team of SEO writers, ensuring content quality control (SEO structure, semantics, editorial consistency, adherence to client guidelines), and implementing a clear and effective validation process. I was involved in both linguistic correction and advanced SEO optimization: Hn tags, titles, meta descriptions, internal linking, and readability optimization.

I actively participated in writing and optimizing multi-niche content (services, blogs, informational pages), while ensuring alignment between SEO objectives, search intent, and user experience. Special attention was paid to adhering to the specific editorial and graphic guidelines of each project.

In a logic of continuous improvement, I contributed to the implementation of internal SEO and editorial guidelines to standardize production, reduce recurring errors, and enhance the team's skills. I also provided coaching and skill development, offering constructive and operational feedback to the writers.

I was responsible for selecting and validating visuals (relevance, graphic consistency, SEO optimization) to ensure smooth and high-quality content integration.

As an SEO Web Writer, I was responsible for creating search engine-optimized content independently, from topic research to final article delivery.

My main tasks involved writing multi-niche SEO articles, particularly in the fields of tourism, finance, fashion, and lifestyle, while adhering to editorial guidelines, search intent, and SEO best practices. Each piece of content was structured to enhance readability, user engagement, and Google performance.

I worked on the on-page optimization of content: natural keyword integration, Hn structuring, semantic enrichment, vocabulary enhancement, and overall text coherence. Special attention was paid to linguistic quality, writing tone, and reading fluency.

Accustomed to remote work, I managed the entire production process independently: task organization, deadline adherence, incorporating feedback and corrections when necessary. This experience allowed me to develop strong rigor, adaptability, and excellent time management skills.