Description

Hi,

I’m Santa — a UGC creator, storyteller, and visual narrator sharing life between Latvia and Italy through my “Baltic Girl POV” brand.

I create natural, elegant content that tells a story — not just showcases a product — making it ideal for brands who want an emotional and lifestyle-focused approach to UGC.

Whether it’s travel, beauty, fashion, or culture-focused, I bring a unique cross-cultural perspective, paired with a clean aesthetic.

Take a look at my UGC portfolio here:

🔗If you're currently looking for creators or just open to future collaborations, I’d love to connect!

Best,

Santa Aprupe

Languages

Latvian
Native or bilingual
Italian
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Riga (up to 50km)

Various Agencies & Brands
Freelance Creative Marketing Specialist | UGC Creator
September 2012 - Today (13 years and 9 months)
• Specialist in Social Media & Influencer Marketing and Visual Storytelling
• 11+ years of experience delivering high-impact content in fashion, culture, identity, travel, beauty, and lifestyle
• Produced high-quality videos, photography, and immersive branded content
• Built online communities and increased brand visibility through strategic campaigns
• Managed end-to-end content production and influencer collaborations
• Led visual direction and creative partnerships with marketing teams and agencies
Social media Content marketing Instagram Marketing
Azzurra - Visalotour Agenzia Viaggi
Digital Marketing Specialist
February 2021 - March 2024 (3 years and 1 month)
Carini, PA, Italy
• Developed social media content strategies and visual campaigns
• Created high-quality visuals, graphics, and videos to support brand awareness
• Managed Instagram, Facebook, and copywriting for promotions and posts
• Supported customer service workflows and team campaign execution
ForyouViaggi S.R.L.
Digital Marketing Manager | Content Creator | Backoffice Manager
January 2021 - March 2024 (3 years and 2 months)
Palermo, PA, Italy
• Led digital strategy, email marketing, and multi-platform campaigns
• Managed backoffice operations, social media, and influencer activations
• Produced lifestyle and travel content; coordinated private and public event promotion
• Boosted community engagement and supported end-to-end client experiences

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Bachelor's Degree
Riga Technical University
2012
Bachelor's Degree

Santa Aprupe

Digital Marketing Specialist

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