Sanjida Tonni

•Coordinated the end-to-end development of gift sets and GWPs (Gifts With Purchase), ensuring alignment with brand strategy and launch timelines across Eastern and Western hallmarks (Qixi, Holiday, 5/20, Eid, Chinese New Year).

•Acted as a key liaison between global teams and local markets, providing strategic and operational support to adapt campaigns while maintaining brand consistency.

•Conducted in-depth competitive benchmarking to inform campaign positioning and identify differentiation opportunities within the beauty landscape.

•Researched and analyzed brand identity elements—including color palettes, visual language, and design codes—to inform and guide future campaign aesthetics.

•Supported campaign production from shoot coordination through post-production, ensuring on-brand execution across all assets for both Eastern and Western seasonal launches.

•Independently managed the Eid campaign, briefing creative agencies and overseeing the production of high-quality packshots in line with brand guidelines, timelines, and quality standards.

Conduct a long-term study of the accessories landscape through competitive analysis of the market, including: competitor product assortment, pricing, client engagement, and brand initiatives. Manage the Cartier Accessories product lifecycle through developing resources and tools, such as Product Launch Plans and Product News. Collaborate with the Product Managers on key projects and local initiatives, as reviewed in weekly team meetings, in support of the category action plan. Partner with cross-functional teams (Merchandising, E-commerce, Client Engagement, PR, Media) for Accessories initiatives. Analyse business performance, refresh dashboards, and create presentations to inform product action plans and support client engagement initiatives.

Visual merchandising for the luxury e-commerce for all categories in the website and brands such as Balenciaga, Jacquemus, Burberry, Alexander McQueen, Maison Margiela, Coperni, Courreges. Check seasonal sales and prepare reports to improve collections, considering competitors' strategies. Help with sales calendar and analyse competitors' sales strategy. Assist with digital and physical campaigns for brands such as UGG, Coach. Negotiaite pricing with agencies and services for projects.