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Malt Strategy
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Malt Tech Trends 2026
Sanja MiddeldorfSM

Sanja Middeldorf

Content Specialist

€500/day
Lissabon, PT
3-7 years
Copywriting
Content Strategy
UGC
Brand Content
Social Media

Average response time: 1 hour

Freelancer profile translated to English.
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About Sanja

For over 5 years, I've been helping brands like AG1 and KoRo to become visible, build trust, and sell. I create content with relatable storytelling and a clear performance DNA. And in front of the camera, I score with my natural, trustworthy charisma.

My Magic Power: translating ambitious goals into on-brand content deliverables and cracking KPIs with them.

Let's work together:
  • Content Strategy
  • UGC Ads
  • Brand Face
  • Performance Copy
  • Social Media Content
  • Community Management & Viral Commenting
  • Podcast Moderation & Editorial
  • ... and yes, I can also handle AI :)

  • German

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Freelance
    Content Strategy, Performance Copywriting & UGC
    January 2022 - Today (4 years and 5 months)
    I help brands to become visible, build trust, and sell 🙂‍↕️

    🧠 Content Strategy
    Strong concepts based on brand identity, target audience, platform, and jointly defined KPIs. Always with the goal of building trust and delivering measurable success.

    ✍🏼 Performance Copy
    I craft copy that sells: Ads, E-mail campaigns, PDPs and landing pages always with the focus on increasing CVR and maximizing ROAS.

    🎥 UGC Creator (Paid Growth)
    Natural, authentic, and platform-appropriate UGC for TikTok, Meta, and YouTube. Ads that feel like real content, provide social proof, and stick in the mind. (I only work with brands I truly celebrate!)

    👤 Brand Face (Organic Growth)
    If we're a match, I'll be your Brand Face. So your brand becomes relatable, people identify with it, and trust you.

    📱 Social Media
    From content idea & research to implementation – whether in front of or behind the camera. Together towards more reach, engagement, and community.

    For AG1, YAZIO, TikTok, everdrop, and So Bin Ich Eben (Stefanie Stahl & Lukas Klaschinski), among others.
  • Heißer Brei
    Co-Host & Moderation
    May 2021 - Today (5 years and 1 month)
    • Editorial & Moderation
    • Background Research
    • Author (Scripts & Book "Proteins: Why do we need more protein?")
  • i22 Digitalagentur GmbH
    Content Strategist
    December 2024 - December 2025 (1 year)
    • Strategy and conception of emails
    • Text development for newsletters and mailings
    • Quality assurance and compliance
    • Data-driven optimization
    • Creation of AI-powered assistants
Check out Sanja's experience

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Education

  • null
    Westfälische Hochschule
    2019
  • General qualification for university entrance
    Carl-Duisberg-Gymnasium
    2016
    Allgemeine Hochschulreife

Skill set

Podcast
Editorial

Categories