Freelancer profile translated to English.
Back to original languageAbout Saniya
For 15 years, I have been supporting startups, large groups, and public actors in understanding today's uses and exploring tomorrow's possibilities.
I support Product, Innovation, Marketing, and Management teams in their UX Research, Consumer Insights, Market Research, Product Discovery, and Strategic Foresight projects.
I help them answer questions such as:
- What are the emerging needs of our future clients?
- What weak signals should we monitor?
- How can we anticipate market transformations?
- What new products, services, or models can we imagine?
- How can we make decisions in a context of uncertainty?
I am involved both upstream of projects (exploration, research, foresight, vision) and in their design and implementation.
Areas of Intervention
User research, product discovery & consumer insights
- Qualitative and quantitative studies on uses and needs (interviews, field observations, etc.)
- Opportunity mapping
- AI uses
- Synthesis and strategic recommendations
Strategic foresight & trends
- Trend analysis and weak signals
- Exploration of possible futures & foresight scenarios
- Identification of opportunities and risks
- Design Fiction: creation of artifacts and stories
Innovation & new services
- Exploration of new markets
- Product and service design
- Design Sprint and innovation workshops
- Positioning and value proposition
- Go-to-market
Facilitation & collective intelligence
- Strategic workshops
- Innovation seminars
- Co-construction of roadmaps
Are you looking for an outside perspective to understand market changes, imagine new services, or prepare your organization for future transformations?
Let's talk!
French
Native or bilingual
English
Fluent
German
Conversational
Can work on-site
Paris (up to 10km)
Experience
- Saniya Al SaadiConsultant: Service Design, Foresight, StrategyCONSULTING AND AUDITSNovember 2017 - Today (8 years and 9 months)Paris, France50 clients / 75 missions in 14 years.**Activities**:- Strategic Foresight: trends and weak signals, artifact creation, potential risks and disruptions, company vision, business/innovation/product strategy, trend reports- Service Design: scoping, UX research, prototyping, collaboration with tech and business teams, workshop facilitation, vision and strategy, methodological support, recruitment, evangelization,...**Mission Examples**:- Review of a large company's vision and strategy through Design Fiction- Design and launch of 7 products at beta.gouv- Support in structuring a Product team, particularly in Design (product team within a large consulting firm): target organization, product vision, processes- Implementation of an UX Research strategy: strategy, methodology (Atomic Research), repository setup- Strong contribution to a dozen won RFPs (half > €1M)**Clients**:beta.gouv, CO2 AI by BCG (Boston Consulting Group), Anah, CNP Assurances, Youse, Air Liquide Digital Factory, ESCP, Citeo, L’Oréal, Neoma, EDF, Agirc-Arrco, Botfuel, Inpulse Protein, Canon, Metro, the Art Thinking Collective...Teaching(UX design, design for entrepreneurs, digital eco-design): ESCP, ECV Digital, General Assembly...Editor of the **Design Fiction newsletter**: possibles.substack.com
- LA JAVANESSLead UX & Service DesignerDIGITAL AND ITJune 2015 - September 2017 (2 years and 3 months)Paris, FranceLa Javaness accelerates the transformation of large organizations through data and AI in an efficient and responsible manner.- Founding team member- Creation of the design chapter: vision and strategy, methodology, recruitment, management of 4 designers, ops- Lead UX design missions with large groups, particularly innovation labs and intrapreneurs- Coaching of startups integrated into the acceleratorClients: Enedis, Adecco, Carrefour, CNP Assurances, Edenred, SGMAP, Conseil Général des Hauts-de-Seine...
- Spring LabProject Manager (UX, Product Management, Open Innovation)CONSULTING AND AUDITSJanuary 2012 - April 2015 (3 years and 4 months)Paris, FranceSpring Lab is an innovation strategy consulting firm.Activities:- Foresight studies- UX: user research (exploratory studies, user testing), ideation workshops, new service launch strategy- Digital project management- Open innovation strategyClients:- Transport and smart city: Société du Grand Paris, EPADESA, Airbus- Media: Editis, Relaxnews, Myskreen- Others: Cap Digital (digital transformation cluster), Fédération Française des diabétiques (health)
Recommendations
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Education
- MSc Management (Marketing, Strategy...)HEC Paris2011
- Master's Degree in OrganizationsUniversité Paris I Panthéon-Sorbonne2011Méthodes de recherche : études quantitatives, études qualitatives, épistémologie, rédaction d'articles de recherche...
Certifications
- Web AccessibilityAccess422020
- Eco-designGreenIT2020