Description

Strategic product leader with 10 years of experience driving B2B & B2C enterprise product strategies, delivering scalable, high-impact solutions & leading cross-functional teams of 30+ to success. A certified Scrum Master with a strong technical foundation in software engineering, adept at orchestrating product roadmaps, optimizing digital ecosystems & aligning business objectives with customer needs. Proven expertise in strategic planning, process design, data-driven decision-making & KPI optimization across diverse industries, including E-Commerce, Retail, Media & Entertainment, Affiliate Marketing & Education. Recognized for a visionary approach to digital transformation, a meticulous focus on execution & the ability to drive teams towards ambitious goals in fast paced environments

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

KARL LAGERFELD
Senior Product Manager
September 2021 - Today (4 years and 9 months)
Amsterdam, Netherlands
• Championed the company’s largest digital transformation program budgeted for 1.5 million capex with 15% cost savings through agile
delivery, resource optimization, strong governance & vendor negotiations
• Led cross-functional teams, including engineering, IT, operations, data science, finance, to establish 3PL integrations as part of the in-housing
initiatives, resulting in a 73% decrease of delivery times and 30% reduction in customer contact resulting in a boost to customer satisfaction
• Spearheaded the international expansion of the ecommerce platform, launching in 23 new countries and 3 new continent within 2 years. Led
localization efforts, including multi-language support, regional-specific payment methods, customized shipping options, chat support bot &
curated content, resulting in a 35% increase in customer engagement & a significant uplift in conversion rates across new markets
• Own end-to-end product lifecycle including product roadmap creation, plan, build & prioritize features while managing business expectations
with continuous collaborations with the CEO & C-suite
• Leveraged Google Analytics to analyze the customer journey, identifying friction points & implementing an express checkout solution that
reduced cart abandonment rate by 18% & increased checkout conversion rate by 12%
• Designed & executed A/B tests to analyze return rate patterns related to sizing issues, uncovering key friction points in the customer journey.
Based on data-driven insights, implemented EyeFitU, an AI powered size recommendation tool, to enhance fit accuracy & reduced size- related returns, leading to a 4% decrease in return rates & improved customer confidence in purchasing decisions
Atlassian JIRA Product management Project Management Agile method E-commerce
CJ Affiliate
Product Manager
June 2020 - August 2021 (1 year and 3 months)
Chicago, United States
• Delivered on product vision & strategy for all tracking & integration features of the affiliate platform, serving over 50k active clients
& websites while executing E2E product launch cycle including plan, build, prioritize product roadmaps & advocate plan to leadership
• Built and delivered comprehensive product assessments to C-suite that include revenue impact, operational viability, development
time, client integration changes, launch resources needed, and impact to other projects
• Drove data privacy strategy as an expert in how web technologies and GDPR, CCPA privacy regulations impact our product solutions, and
create requirements to adapt our solutions to the evolving privacy requirements
• Partnered with Product Marketing to design product launches that assert our leadership in the industry and represent the product in the most
competitive and impactful light possible
• Collaborated with clients to get in-depth understanding of product needs and to further discover additional solution requirements and features
Product management Affiliate marketing Atlassian JIRA
Capgemini
Product Manager
November 2018 - January 2020 (1 year and 3 months)
Chicago, United States
Top Mass Media Conglomerate
• Led a team of five software developers to implement an end-to-end software migration solution using agile methodologies to increase
automation, efficiencies and help reduce costs by 40%
• Managed multiple work streams & cross functional stakeholders over the course of eight months to define scope, requirements, processes,
Oct 2022 – Present Sept 2021 – Sep 2022
acceptance criteria to develop an effective and executable multi-year plan
• Effectively translated high level requirements into user stories & developed product roadmaps to implement features in sprints by managing product backlog
• Coached & collaborated with internal stakeholders to design product vision, product strategy & utilized data from users & customers to drive improvement & product innovation
Leading Fast Food Chain
• Led as a subject matter expert for Global Point of Sales across all 3 user-interface platforms – Point of Sale (POS), Kiosk & Global Mobile Application (GMA) to ensure efficient and successful deployment across 3 major software releases
• Developed requirement traceability matrix, use cases, alternate flows using & tracked changes using JIRA & Confluence to streamline and improve the process of gathering business requirements and align them with business needs
• Formulated acceptance criteria & assisted the QA team in extensive testing to ensure the delivery of a bug free software
• Oversaw 7 successful on-site deployments by conducting pre-testing of software and evaluating performance levels to ensure smooth
transitions between version updates at HQ and on-site
Consulting Agile method Atlassian JIRA SAFe Scrum