Freelancer profile translated to English.
Back to original languageAbout Sand
Strong culture of image and design, acquired through ambitious work for major prestigious brands at local and international levels.
Sense of challenge, development of creative solutions to complex problems, in line with understanding client needs and business objectives.
Creative and "positive mindset", excellent interpersonal skills and strong team spirit. Supervision, animation and motivation of creative teams to lead projects with a results-oriented approach.
Passionate about fashion and beauty, I pay attention to detail to enhance products for the brands I work with, in order to increase the average basket size and sales, regardless of the medium.
I spent 10 years at BETC where I learned to be proactive with creative concepts regardless of the context, medium, or subject.
For 10 years, I have been working as a freelancer for brands in the fashion, beauty, and luxury sectors, where my mission is to be the guardian of creative communication.
My areas of expertise:
-- Brand image strategy in Digital for e-commerce, CRM, Social media,
-- Concept, launch campaigns for products, ranges, or collections,
-- Organization of Photoshoots and films: casting, styling, glam team recommendations
-- Digital design for landing pages, e-retail, acquisition
-- Implementation of processes for Asset creation.
-- User experience: Context, Benchmark and competitive analysis, objectives, user journeys, wireframes, prototypes.
-- Design of functional pages + implementation of design systems
-- Webapp & app
Feel free to send me a message if you have any questions and if you wish to consult my online portfolio.
See you soon!
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- L'Oréal Paris InternationalECOMMERCE CONTENT SPECIALIST DMIE-COMMERCEOctober 2022 - Today (3 years and 9 months)Paris, FranceResponsible for the strategy, creation, and production of E-commerce content for Make-up & Hair ColorArtistic direction for all product launches. Organization of shootings, casting, and styling.Creative management of agencies, photographers, glam team, retouchers, colorists.
- ClarinsGLOBAL DIGITAL CREATIVE DIRECTORFASHION AND COSMETICSNovember 2020 - April 2022 (1 year and 6 months)Paris, FranceImplementation of a digital creative approach in line with the brand's Image DepartmentOverview, guidelines for idea development, and artistic follow-up of Trade Marketing operations for range and product launches, for various sites, brand content, acquisition, e-retail, social media, and CRM. Understanding of the commercial aspects of marketing briefs to ensure relevant and insightful proposals. Validation of creative briefs, management, and supervision of internal and external creative teams (AD, Designers, UX, UI, Copywriters, Front Dev). Shoot & asset production. Recommendation of partner agencies. Guarantee of quality and adherence to deadlines in the creation and production process.
- CHANEL SAS - ModeDIGITAL CREATIVE LEADLUXURY GOODSMay 2018 - November 2021 (3 years and 6 months)Paris, FranceEstablishment of the new global CHANEL EMEA Digital hub for all 3 divisions.Artistic direction for all projects in compliance with CHANEL's brand codes. Implementation of new processes, Creation of new CRM concepts for the 3 divisions, transcription and adaptation of Global campaigns for the EMEA region and its e-retailers, Creative management of agencies.Creative Manager CHANEL France (Start-up lab)Artistic direction and UX Lead for the MyBoutique App, Digitalization of inventories, CHANEL Rendez-vous.
Reviews
Delphine
Delphine
Reviewed on 6/4/2021
A big thank you Sandrine for the efficiency of your work, your availability, and this exemplary professionalism!
Looking forward to collaborating again,
Delphine
T
Thierry
Les Entremetteurs
Reviewed on 11/26/2020
Still perfectly perfect… Thank you Sandrine.
Recommendations
GH
FU
+7
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- DEUG LCE English (Civilization and Literature)Paris IV La Sorbonne
- Digital Graphic Creation Multimedia TrainingCNA CEFAG Paris