About Sandy
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Experience
- WinbackGlobal Communications ManagerMEDICALMarch 2025 - December 2025 (9 months)Biarritz, FranceWithin this startup specializing in rehabilitation technologies for physiotherapists, I took charge of the entire social media strategy and operations, from content creation to partner relations.
- Overhaul and management of multi-market social media strategy (+17% organic Instagram growth, +36% unique LinkedIn visitors)
- Cross-channel content creation: video, print, email marketing
- Newsletter management and engagement
- Partner relations management
- DecathlonSocial Media, PR & Influence ManagerSPORTSNovember 2021 - June 2024 (2 years and 7 months)Hendaye, FranceFor Olaian, Decathlon's surf product brand, I served as the Social Media, Influence & Partnerships, and Press Relations Manager, with occasional event management duties. Combining strategy and operations, my tasks included:
- Development and management of editorial calendars (paid & organic)
- Community moderation and management
- Media campaign management and monitoring
- Social media analysis and reporting
- Press release writing and distribution
- Content creation
- Micro-influencer management: casting, product seeding, campaign monitoring
- Media training organization
- Event organization (collection launches, press days)
- Competitive monitoring
January - June 2024:Following a reorganization, I took charge of the social media and influence strategy for the five water sports represented at Decathlon. Notably, I participated in the launch of the Yulex100 component, orchestrating a press and influencer event at the WaterSports Center in Hendaye. - L'Oréal SA - L'Oréal FranceSocial Media & Influence ManagerFASHION AND COSMETICSDecember 2019 - November 2021 (1 year and 11 months)Paris, FranceWithin L'Oréal's Dermatological Beauty Division, I managed two brand portfolios successively, from mass-market health brands to premium natural brands, overseeing the entire social media strategy, from content to performance.Vichy & CeraVe (Dec 2019 / Dec 2020):
- Editorial calendar definition: paid & organic
- Community moderation and management
- Content creation
- Media campaign management and monitoring
- Performance reviews and analysis
- Competitive monitoring
- Ambassador program management in coordination with the CRM manager
- Micro-influence
Sanoflore & Decléor (Dec 2020 / Nov 2021):- Editorial calendar definition: paid & organic (French & English)
- Community moderation and management
- Content creation
- Media campaign management and monitoring
- Performance reviews and analysis
- Competitive monitoring
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Education
- Master's degree in Brand Management, Digital CommunicationISCOM Paris2019Master Manager de la marque, communication digitale
- Bachelor's degree in Applied Foreign LanguagesUniversité UT2 - Toulouse2016Licence Langues Étrangères Appliquées