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Sandy PrinceSP

Sandy Prince

Social Media Manager | Influence | Brand Content

€480/day
Biarritz, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sandy

Looking for a profile capable of managing your social media strategy from A to Z, structuring your presence on networks, and making your influence campaigns perform? That's exactly what I do.

With over 8 years of experience within groups like **LVMH, L'Oréal, and Decathlon**, I work across the entire spectrum: **editorial strategy, content creation, influence, paid social, community management, and reporting**.

What sets me apart: a **deep conviction that social networks are above all a space for human connection**. I build strategies that perform, but also create **genuine connection between brands and their communities**. A dual strategic and operational role, a true culture of data and KPIs, and the ability to adapt to both small structures and large international groups.

I undertake missions in social media strategy, influence campaign management, brand content, and content creation, on a temporary or long-term basis.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Biarritz (up to 50km)

Experience

  • Winback
    Global Communications Manager
    MEDICAL
    March 2025 - December 2025 (9 months)
    Biarritz, France
    Within this startup specializing in rehabilitation technologies for physiotherapists, I took charge of the entire social media strategy and operations, from content creation to partner relations.

    • Overhaul and management of multi-market social media strategy (+17% organic Instagram growth, +36% unique LinkedIn visitors)
    • Cross-channel content creation: video, print, email marketing
    • Newsletter management and engagement
    • Partner relations management
    SEO Writing Content Creation Community Management Social Media Strategist Strategic Partnerships
  • Decathlon
    Social Media, PR & Influence Manager
    SPORTS
    November 2021 - June 2024 (2 years and 7 months)
    Hendaye, France
    For Olaian, Decathlon's surf product brand, I served as the Social Media, Influence & Partnerships, and Press Relations Manager, with occasional event management duties. Combining strategy and operations, my tasks included:

    • Development and management of editorial calendars (paid & organic)
    • Community moderation and management
    • Media campaign management and monitoring
    • Social media analysis and reporting
    • Press release writing and distribution
    • Content creation
    • Micro-influencer management: casting, product seeding, campaign monitoring
    • Media training organization
    • Event organization (collection launches, press days)
    • Competitive monitoring
    January - June 2024:

    Following a reorganization, I took charge of the social media and influence strategy for the five water sports represented at Decathlon. Notably, I participated in the launch of the Yulex100 component, orchestrating a press and influencer event at the WaterSports Center in Hendaye.
    Influence Marketing Communication Strategy Social Media Strategist Press Relations Community Management
  • L'Oréal SA - L'Oréal France
    Social Media & Influence Manager
    FASHION AND COSMETICS
    December 2019 - November 2021 (1 year and 11 months)
    Paris, France
    Within L'Oréal's Dermatological Beauty Division, I managed two brand portfolios successively, from mass-market health brands to premium natural brands, overseeing the entire social media strategy, from content to performance.

    Vichy & CeraVe (Dec 2019 / Dec 2020):

    • Editorial calendar definition: paid & organic
    • Community moderation and management
    • Content creation
    • Media campaign management and monitoring
    • Performance reviews and analysis
    • Competitive monitoring
    • Ambassador program management in coordination with the CRM manager
    • Micro-influence

    Sanoflore & Decléor (Dec 2020 / Nov 2021):

    • Editorial calendar definition: paid & organic (French & English)
    • Community moderation and management
    • Content creation
    • Media campaign management and monitoring
    • Performance reviews and analysis
    • Competitive monitoring
    Community Management Brand Content Influence Marketing Social Media Strategist Data Analysis

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Education

  • Master's degree in Brand Management, Digital Communication
    ISCOM Paris
    2019
    Master Manager de la marque, communication digitale
  • Bachelor's degree in Applied Foreign Languages
    Université UT2 - Toulouse
    2016
    Licence Langues Étrangères Appliquées

Skill set

Categories