Freelancer profile translated to English.
Back to original languageAbout Sandy
Over 15 years of experience in marketing, including 10 years in CRM issues, both within a large audiovisual group - TF1 - as well as in a French unicorn - ManoMano - or a leader in beauty - Clarins - will allow me to support you on strategic and operational issues.
For example, if you are:
🚀 a young brand in construction
▶️ I help you structure your e-commerce, establish the foundations of your CRM, set up your acquisition campaigns... In short, I give you all the tools to take off.
🏡 a VSE/SME
▶️ I help you optimize your acquisition campaigns, define your segmentation strategy, implement your email and/or push relational plans, overhaul your loyalty program... In short, I help you improve your profitability.
🌉 a large company
▶️ I integrate into your projects to improve your organization, I help you challenge your tools, or I take on the role of interim manager... In short, I help you build your medium to long-term vision.
Feel free to contact me to discuss your challenges!
French
Native or bilingual
English
Fluent
Can work on-site
Rennes (up to 20km), Nantes (up to 10km), Paris (up to 10km)
Experience
- Mon Petit PoidsE-commerce ManagerE-COMMERCESeptember 2021 - Today (4 years and 9 months)Rennes, FranceSupport the growth of a VSE: organization, processes, and revenue development.*Management of paid acquisition: Facebook Ads, Google Ads, Pinterest, Affiliation, Package Inserts... (+33% revenue in the first half of 2022)*Optimization of triggered campaigns on MailChimp: welcome pack, customer reviews, abandoned cart, birthday*E-shop management on Prestashop*Management of the website redesign project www.monpetitpoids.fr: migration to Prestashop 1.7, redesign of user journeys and graphics*Development of B2B business through dedicated marketplaces (Orderchamp, Faire)*Implementation of KPIs and performance monitoring*Definition and management of the marketing budget
- ManoManoHead of Activation & RetentionE-COMMERCEMay 2019 - April 2020 (11 months)Paris, FranceManoMano is a French "scale-up" created in 2013, present in 5 countries (France, Italy, Spain, UK, and Germany) in B2C and B2B (ManomanoPro). Scope: within the Data team and across all countries.*Optimization of commercial email campaign performance via Selligent (database + 3.5M B2C contacts)*Development of revenue-generating triggers (post-purchase recommendation, Manoversaire...)*Integration of the Tinyclues solution (target +75% BV)*Definition of the CRM 2020 roadmap B2C and B2BManagement: 5 people*2 CRM Managers*1 CRM Engineer*2 Campaign Managers
- ClarinsE-Commerce Manager FranceFASHION AND COSMETICSAugust 2018 - May 2019 (9 months)Paris, FranceClarins is the European leader in beauty care. Scope: Within the digital team of the French subsidiary, managing the e-commerce site clarins.fr*Definition of the commercial animation calendar (SFCC)*Database animation (SFDC, Adobe Campaign)*Management of UGC: increasing the number of reviews on key product pages with BazaarVoice, animating the TokyWoky coach community to create engagement, developing photo content via Olapic*Paid acquisition (SEA, affiliation): performance management*Integration of the Tinyclues solution (targeting optimization)*SEO optimized brand content*Coordination with D2C retail teamsMANAGEMENT: 1 Web Project Manager
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Education
- Bac + 4, Entrepreneurship/Entrepreneurial StudiesEDC Paris Business School2005Bac + 4, Entrepreneurship/Entrepreneurial Studies
- Master, Marketing, Communication and Brand StrategyINSEEC U.2006Master, Marketing, Communication et Stratégie de Marque