Freelancer profile translated to English.

Description

Passionate about the world of luxury and lifestyle, I have been supporting brands in their influence and growth for 20 years.

My expertise? Transforming their uniqueness into a visible and desirable force, by combining image strategy and business impact.

After working in press relations and communication within the LVMH group, I honed a sharp expertise in brand storytelling and influence strategy deployment. I intervene in both ad hoc missions and long-term projects, depending on the needs and challenges of each.

Today, I split my time between Paris and Montpellier, cultivating privileged relationships with my network of journalists and partners.

My asset: a tailor-made and bold approach.

Thanks to my experience in agencies and in-house, with mass-market and niche brands, I have developed a strong adaptability and a global vision of communication.

From corporate strategy (sponsorship, crisis communication, brand anniversaries) to product launches, from idea to implementation, I orchestrate every communication step: message creation, crisis management, content development, media relations, events... with a constant demand for excellence and consistency.

💡 My strengths

20 years of expertise in press relations, public relations, and event management

In-depth knowledge of media and trends

Creativity, agility, and proactivity

Boldness, perseverance, and adaptability

🎯 My skills

Strategic consulting and tailor-made support (one-shot or long term)

Media and influence relations

Event organization and partnerships

Content writing and storytelling

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Montpellier (up to 50km), Paris (up to 10km)

David Lucas paris
Communication Manager
FASHION AND COSMETICS
February 2017 - Today (9 years and 4 months)
Paris, France
Develop the desirability of the House and its position as a luxury brand.
Determine and implement various communication policies: Press and digital relations, internal and event communication strategies.
Identify spheres of influence for the brand and activate them in line with the House's DNA.
Press Relations Internal Communication Development and implementation of communication strategies Partnership Development Public Relations and Influence
Chandon
Event Project Manager
WINE AND SPIRITS
December 2022 - Today (3 years and 6 months)
Paris, France
Manage and operationally deploy brand events.
Whether it's exclusive pop-ups (like at Roland-Garros), B2C collaborations and immersive experiences, or press and influencer trips in France and internationally, I imagine and implement unique activations to strengthen brand differentiation and showcase its expertise.
Event Organization Event Manager Project Management Event Scenography Travel Management
Les Fous Chantants d'Alès
Communication and Partnerships Manager
CULTURE
April 2017 - Today (9 years and 2 months)
Montpellier, France
Responsible for communication strategy (global and digital).
In operations:
- Social media management.
- Monitoring the creation of the new website.
- Briefing, monitoring creation, and production of communication tools.
- Recommendations and implementation of media campaigns.
- Organization of press events.
- Follow-up of relations with patrons, sponsors, and institutional partners.
- Public relations with artists.
Press Relations Social Media Management Event Organization Development and implementation of communication strategies Public Relations and Influence