About Sandro
I operate as a senior SEO and Generative Search consultant, supporting companies with high-impact strategy, technical architecture, and visibility across both traditional search engines and AI-powered answer platforms. My work focuses on scalable growth, complex SEO challenges, and long-term organic acquisition systems.
Croatian
Native or bilingual
English
Fluent
Polish
Conversational
Remote only
Primarily works remotely
Experience
- Upsun (formerly Platform.sh)Website & SEO ManagerNovember 2022 - Today (3 years and 9 months)• ● Owning and managing the overall SEO strategy (including GEO and AEO)• ● Auditing and identifying website gaps (technical, design…) in order to deliver a high-quality experience and increase revenue for the company.• ● Optimizing customer journeys for different personas.• ● Identifying top opportunities to grow organic search traffic, GEO visibility within generative AI engines, AEO presence in answer engines, website leads, and revenue for the business.• ● Defining a set of clear KPIs around traffic growth, GEO impact, AEO visibility, conversion rates, and leads. Setting appropriate goals, timelines, and paths to improve each component of the strategy..• ● Performing keyword research in coordination with business objectives to uncover new opportunities and optimize existing content.• ● Analyzing the competitive landscape and making recommendations on relevant strategies to capture relevant traffic and conversions.• ● Close collaboration with content and brand team to ensure a consistent tone of voice and look & feel.• ● Ensuring the website is localized and maintained properly, from a language and structure standpoint.• ● Managing various external/internal contributors.
- LELO (lelo.com and intimina.com)Head of Digital SolutionsJuly 2021 - November 2022 (1 year and 4 months)• ● This is a cross-functional position responsible for the Digital Solutions Department (people and processes) and overseeing the brand's Ecommerce Websites and their performance.• ● Also acting as Digital Product Owner for lelo.com upgrade (complete Webshop rebuild from the ground up with the newest Drupal version). Handling interaction with other departments, hiring staff, handling contracts for third-party services, etc.• ● Responsible for planning, implementing, and managing the company's overall SEO strategy• ● Overseeing technical improvements and content strategy for the brand's blog. Responsibility for overall blog ROI• ● The Digital Solutions Department consists of over 20 highly skilled people: DEV team, SEO team, Blog team, Project Manager, Business Analyst, UX/UI Designer, Translation Manager, Ecommerce Manager, Google Analytics Specialist, and IT Support Specialist.
- LELO (lelo.com and intimina.com)Blog & SEO ManagerAugust 2018 - July 2021 (2 years and 11 months)• ● Managing a team of SEO Specialists• ● Collecting data and reporting on traffic, rankings, and other important SEO aspects• ● Identifying SEO problems and deficiencies, and implementing solutions in a timely manner• ● Suggesting improvements in process and productivity optimization• ● Staying up to date with the latest SEO trends and best practices• ● Organizing, planning, and implementing content strategies• ● Managing a team of highly skilled Editors and Copywriters• ● Responsible for overseeing the overall technical functioning of the blog – Frontend and backend• ● Supporting the overall marketing and sales strategy• ● Ensuring the company is investing in creating content that increases leads and sales• ● Editorial calendar management - Prioritizing blog topics - Covering many different industry topics• ● Guiding the coordination between professional writers and contributors• ● Finding and managing guest bloggers• ● Conducting analytical projects to improve blog strategies/tactics
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Education
- Master's Degree inPolytechnic of RijekaMaster's Degree in