Freelancer profile translated to English.
Back to original languageAbout Sandrine
Save time setting up your digital strategy ⏳, and rely on an experienced partner 💪. With nearly 20 years of experience (client-side, in a web marketing agency, then freelance), I support you in boosting your website's visibility in Google search results and AI responses 🚀. As a senior profile, I am proactive in strategic choices and the rapid operational implementation of an international web marketing action plan. My clients, primarily B2B SMEs, digital/communication agencies, or tourism organizations with multilingual websites, engage me to create or optimize their Google Ads campaigns (paid search / SEA / CPC) and/or their natural referencing (SEO) and in AI responses (GEO/SAIO). 📈 Rely on my experience and rigor to increase your ROI and save time! I regularly train myself and maintain a very regular industry watch. 🥇 My advantages: my experience on multilingual referencing projects with key accounts, ETI, and SMEs; my dual expertise in Google Ads and natural referencing.
Spanish
Fluent
English
Fluent
French
Native or bilingual
Italian
Conversational
German
Basic
Can work on-site
Lyon (up to 20km)
Experience
- World Wise Web (Sandrine Touzé freelance)SEO and Google and LinkedIn Ads in French & MultilingualCONSULTING AND AUDITSMarch 2016 - Today (10 years and 3 months)Lyon, FranceLooking for a dedicated consultant to define and implement a structured, measurable marketing action plan? Since 2008, I have been advising and supporting B2B companies, institutions (tourism), and agencies to: increase targeted visits to their digital platforms, generate more qualified contact requests. My services are without time commitment. Over 70% of my clients renew their trust year after year. From strategy to implementation, I partner with websites that need to stand out to generate qualified leads.
- ElephormWeb Marketing & TrainingEDUCATION AND E-LEARNINGNovember 2014 - July 2015 (9 months)Lyon, FranceConsulting, strategic and operational support, and SEO acceptance testing for a website merger project. Management of SEA providers to generate better ROI on Google Ads campaigns. E-learning: creation of a video tutorial on the fundamentals of digital marketing for business leaders.
- 1ère PositionSearch Engine Marketing (SEM) ConsultantCONSULTING AND AUDITSJanuary 2008 - October 2014 (6 years and 10 months)Chambéry, FranceManagement of digital marketing and natural and paid online referencing projects. Clients include major accounts and SMEs, B2C and B2B, e-tourism, and e-commerce. Training in web copywriting and referencing. 3 key strengths in my career at this pioneering referencing agency: management of multilingual SEO and Google Ads projects, supervision of a team of 3 referencers/web marketers, and numerous operational training sessions given on best practices for natural referencing, implementation, monitoring, piloting, and optimization of Google Ads campaigns, and SEO-optimized web copywriting.
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Education
- M2 Languages and TechniquesUniversité Rennes 2 Haute-Bretagne1998Professionnalisation en traduction (Français / Anglais / Espagnol), Terminologie et Rédaction.
- SME Digital Consultant in Web MarketingEspace Numérique Entreprises (ENE) - Auvergne Rhône Alpes2016Programme d'accompagnement qui s'adresse aux PME / PMI, prioritairement du secteur industriel ou de service à l'industrie, situées en Auvergne Rhône Alpes. Suivant une méthodologie bien définie, les experts sélectionnés dans le cadre de ce dispositif accompagnent les entreprises dans une perspective de montée en compétences et de prise d'autonomie digitale.