Freelancer profile translated to English.
Back to original languageAbout Sandrine
I have been a communicator for over 15 years, an agency project manager, and the leader of audio content for Decathlon.
From digital marketing to content strategy, including recruiting new talents... to finally realizing a passion, even an addiction, for this innovative and authentic format: the Podcast!
I seized the opportunity to design and produce podcasts for the Decathlon brand.
=> 3 podcast channels created, one of which reached a million listens.
Today, I master all stages of a podcast project, from creation to distribution, without neglecting media coverage.....
If you need a project leader, a communicator, and a creative person, a bit daring, who believes that whispering in someone's ear will always have more impact than any other format, you are on the right page, we can chat together.
French
Native or bilingual
Can work on-site
Périgueux (up to 50km), Périgueux (up to 50km), Bordeaux (up to 50km), Angoulême (up to 50km)
Experience
- Les nouvelles filles de la Campagne.EntrepreneurJune 2023 - Today (3 years)FranceCommunicator and creative at heart!What if we produced podcasts together?I will guide you in the conception, production, and communication of your audio content.I will help you boost your content's audience.I work with companies, local authorities, and freelancers.- Internal podcast production.- Brand podcast production.I also produce the podcast "Les Nouvelles filles de la Campagne".https://smartlink.ausha.co/les-nouvelles-filles-de-la-campagneA podcast about female audacity and rurality, and all the preconceived notions society likes to associate with rural life.
- Decathlon FranceContent Leader (Audio)SPORTSMarch 2020 - October 2022 (2 years and 7 months)Lille, FranceProject Leader.My role was to explore the podcast market and ensure the launch of the Brand Podcast for DECATHLON FRANCE. (3 channels created, 1 of which has now surpassed one million listens).- Definition of the editorial line and brand podcast identity,- Establishment of the communication strategy,- Ensuring content hosting and distribution,- Ensuring media coverage, understanding the ecosystem of publishers,- Delivering viable KPIs and objectives.- Management of the annual budget,- Making the podcast sustainable over time, as part of a 360° strategy- Conducting collaborative studies on the impact of Brand Podcasts,Creation of 3 channels: Accompany, Entertain, Inform.#Les conseils de sportif·ves by Decathlonhttps://podcast.ausha.co/les-conseils-de-sportifs#Les histoires de sportif·ves by Decathlonhttps://podcast.ausha.co/les-histoires-de-sportifs#Les coulisses de DecathlonSpoke twice at the Paris Podcast Festival (2021/2022) =>- Conference on the keys to success for Brand Podcasts,- Round table on the importance of podcast media coverage,Spoke at Content Week Paris at Youlovewords (May 2022) =>- How does a brand launch into podcasting?- How to increase content performance?
- Decathlon FranceContent LeaderSPORTSJuly 2017 - March 2020 (2 years and 8 months)Villeneuve-d'Ascq, FranceProject Manager, Content Department.Part of a team of experts in content production and distribution (images, videos, writing, podcasts.....).Liaising with digital teams, working on content consistency and quality within the Decathlon digital ecosystem (SEO, linking, content production prioritization, writing studio).My role is to support sports and services with their communication strategy, ensuring the improvement of overall quality and consistency for the brand.Secondary mission in recruiting external talent (videographers, directors, graphic designers....).
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