Freelancer profile translated to English.

Description

Agencies and advertisers, I have worked on both sides of the fence for companies of all sizes and sectors, notably as Marketing Director for Maisons du Monde and digital strategy consultant with Kea-Euclyd (Dior, Renault-Nissan, Rue du Commerce).

From this comprehensive background, I draw a global vision of challenges and great adaptability. I have an ROI-oriented approach and can support you in both strategic aspects and operational implementation, in the format that suits you, one-off or medium/long-term support.

More concretely, here are some examples of projects I can carry out:

- Site optimization: audit, prioritized action plan, implementation

- Site design: persona development, customer journey mapping, storyboarding, briefs for agencies or freelancers, project management

- Project owner assistance: project scoping, existing situation analysis, benchmarks, specification writing, tender process, service provider selection

- Webmarketing strategy: inbound marketing,

- Organization and recruitment: definition of a target organization, job description writing, interviews and recruitment assistance

- Interim: CDO, CMO

This list is not exhaustive, so I invite you to contact me to discuss your needs and explore a fruitful collaboration together!

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Berlin (up to 10km)

L'atelier du 8
On Malt
Digital Strategy Support
RETAIL (SMALL BUSINESS)
December 2017 - December 2017
Paris, France
For L'Atelier du 8, I conducted a workshop focused on their digital strategy and the optimization of their existing setup (communication, content, user experience, HR issues).
Audit Digital Communication Consulting Organization Webmarketing Strategy Webmarketing Content Marketing Editorial Strategy SEO
Azeria
Consultant
CONSULTING AND AUDITS
May 2015 - Today (11 years and 1 month)
Paris, France
- Supporting clients with their digital challenges: website creation and optimization, change management and digital transformation, definition and implementation of roadmaps, process setup or optimization, tender management, HR organization, training.
- Key clients: consulting firms (Euclyd, projects for Dior, Renault-Nissan, Rue du Commerce), e-commerce (Envie de Fraise, Cobb France).

- E-commerce management for Le Cochon Truffier website (eco-responsible and ethical products, made in France and Europe): product sourcing, website creation, user experience, content, acquisition, loyalty.
- Implementation of a corner in a Parisian store.
Digital Transformation E-commerce Audit Project Management Assistance User Experience Design Webmarketing Strategy Content Marketing Webmarketing Editorial Strategy Web Copywriting Brand Content Digital Communication Social Media Traffic Acquisition Specifications Functional Testing Customer Service Community Management Prestashop Shopify
Maisons du monde
Digital Marketing Director
RETAIL (SMALL BUSINESS)
January 2011 - April 2015 (4 years and 4 months)
Paris, France
- In collaboration with management and the technical department, definition, implementation, and monitoring of the roadmap: from 25 to 100 million euros in revenue over 4 years, in France and internationally.
- Action on all digital marketing levers (content/social/search engine/email marketing), web analytics, and conversion issues.
- Implementation of agile project management (SCRUM and KANBAN) for all e-commerce projects, satellite sites, and business applications.
- Recruitment and daily management of a multidisciplinary team of 17 people: product owners, social media managers, country managers (Germany, Italy, Spain), creative teams (copywriting, graphic design, e-merchandising, photo, video).
- Implementation and continuous optimization of multi-device user experience.
- Structuring of the offering (catalog, navigation, PIM) and commercial promotions.
- Collaboration with other departments on all digital topics: sustainable development, communication, store network, B2B, logistics, human resources.
E-commerce Team Management Webmarketing Strategy Editorial Strategy User Experience Design Webmarketing Content Marketing User Testing Social Media Facebook Marketing Press Relations Digital Communication Brand Content CRM Community Management Traffic Acquisition Functional Testing Customer Service

Check out Sandrine's experience

Lou

L'atelier du 8

Reviewed on 12/20/2017

The best encounter we could have had on Hopwork! Sandrine is insightful, expert in her field, and very pedagogical. She guided us in implementing our digital strategy (a crucial challenge for our brand) while considering our needs and our brand identity. I recommend her without hesitation and will continue to work with her. Sandrine is friendly, respects deadlines, and has a great deal of experience. See you soon for new projects!