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Sandrine HippolyteSH

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Freelancer profile translated to English.
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About Sandrine

You are launching a product or revamping an existing one and need someone who has already been through the process.
Former CPO at Quotatis (Adéo Leroy Merlin group), former VP Product at Singulart, I have built products from scratch, structured discovery teams and processes, and launched e-commerce and marketplace initiatives in competitive markets.
I offer short-term engagements: product audits, 0 to 1 scoping, roadmap prioritization, product strategy workshops.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Basic

  • Spanish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • 5LEGS Product Studio
    Co-Founder and Fractional CPO
    CONSULTING AND AUDITS
    November 2024 - Today (1 year and 7 months)
    Paris, France
    PRODUCT ADVISORY:
    • Product strategy advisory and product studio, built as a product in itself
    • Partner with founders and leadership teams to define product strategy, roadmaps, and operating models adapted to the company stage
    • Conduct product and technology assessments, evaluating product-market fit, team maturity, and build/buy/partner options
    • Run product and mobile-performance audits (Lighthouse/PageSpeed, UX benchmarking) translated into prioritized, business-case-backed roadmaps
    • Coach founders, GMs, and product leaders on strategy, discovery, go-to-market, and execution practices

    PRODUCT BUILDING
    • Built a suite of productized advisory tools, including a customer experience mapping tool, a product vision board, and an AI agent for social media content generation
    • Developed a structured "app or not" decision framework and a product vision diagnostic agent, helping founders make faster, better-informed product investment decisions
    • Designed and launched the 5LEGS agency website
    AI Automation Product Discovery Product Strategy & Roadmapping Product Builder Product Market Fit
  • Singulart
    VP Product
    E-COMMERCE
    January 2023 - March 2024 (1 year and 2 months)
    Paris, France
    • Defined and executed product strategy, discovery, roadmap and go-to-market for the global platform
    • Delivered an AI-powered lead qualification chatbot (LLM-based), maintaining conversion while reducing manual effort, with ROI comparable to human advisors
    • Optimised the logistics pricing model, improving operational margin from 12% to 15%
    • Launched a private sales site (AOV 10K euros) and a new B2B subscription offer
    • Redesigned product organization and processes, increasing product velocity to keep pace with continuous engineering delivery; co-built the org with VP Engineering, scaling the team to 7 (PMs, Designers, Data, PMM, UX Research
    • Reported to the CEO & Member of Executive Committee
    Product Strategy & Roadmapping Product Operations Product Growth AI Automation Product Discovery
  • Quotatis (Adeo Group)
    Chief Product Officer
    E-COMMERCE
    July 2017 - December 2022 (5 years and 5 months)
    Paris, France
    • B2B2C marketplace for home improvement services
    • Defined and executed product strategy for a B2B2C platform (B2B mobile app, B2C website, SaaS API, internal tools)
    • Grew the platform from 0 to 100K unique B2C users with 4.7/5 satisfaction in a low-trust market
    • Improved marketplace matching rate from 90% to 95%, reducing manual intervention by 50%
    • Built and scaled a team of 30 across Product, Design, Data, PMM, CRM, UX and IT; scaled delivery from Scrum to SAFe
    • Negotiated strategic partnerships with Leroy Merlin and Boulanger to embed service delivery in retail journeys
    • Reported to the CEO & Member of the Executive Committee
    Product Strategy & Roadmapping Data Product Management Product Marketing Product Market Fit Cross-functional Team Leadership

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Education

  • Master of Management
    NEOMA Business School Sup de Co Reims
    2007
    Master of Management

Skill set

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