About Sandrine
- digital project management,
- on-page and off-page SEO referencing,
- netlinking, influencer research
- SEO article writing / product sheets.
- emailing writing,
- photo selection and editing,
- landing page creation,
- management of your service providers (agencies, developers, graphic designers...)
French
Native or bilingual
English
Fluent
German
Conversational
Italian
Basic
Experience
- Banque Française MutualisteDigital Communication and Webmarketing Project ManagerBANKING AND INSURANCEJuly 2023 - Today (2 years and 11 months)Paris, FranceMissions
- Global website management: Updates, maintenance, bug management, evolution...
- Writing, monitoring and implementation of corrective and evolutionary actions for the site with the service provider agency. Integration of editorial content, images, videos.
- Legal compliance of content.
- Performance analysis (site, SEO, SEA).
- Webmarketing: Creation of landing pages, redesign of product pages, optimization of the user journey, monitoring of campaign and site performance with the creation of analysis reports.
- SEO: keyword research for blog content, off-page technical optimization of the site (title, meta description, structured data...), netlinking and internal linking, YouTube optimization.
- SEA: management of paid referencing actions with the service provider, writing of Google sponsored link campaigns.
- Digital projects: participation in cross-functional workshops for the development of the application, the customer area, the digitalization of the booklet.
- Strategic support for business teams in Agile mode.
- Management: Responsible for an intern and training two people internally.
- Yuri & Neil GroupSEO ConsultantDIGITAL AND ITJanuary 2023 - July 2023 (6 months)Paris, FranceClients: Europcar / BigMat / Accor / Yves Rocher…Missions- Semantic studies- Content plan development- Semantic audits- Implementation and monitoring of netlinking strategy (Europcar all continents)- Technical recommendations- Client presentations
- Groupe ADPDigital Communication OfficerApril 1994 - June 2021 (27 years and 2 months)- Daily management of updates for the parisaeroport.fr website (multilingual).- Creation and updating of editorial content, texts, visuals.- SEO actions in partnership with the partner agency.- Project management for the redesign of sections in collaboration with the relevant internal departments (CSR, HR, Real Estate, Finance...).
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Education
- Executive MBA, Webmarketing and Digital CommunicationVISIPLUS academy2023Executive MBA, Webmarketing et Communication Digitale
- SEO Consultant, MarketingThe Bridge Ecole Entreprises2022Consultant SEO, Marketing