About Sandrine
French
Native or bilingual
Spanish
Fluent
Experience
- Moments FactoryCreatorSOCIAL NETWORKSJuly 2020 - Today (5 years and 10 months)Besançon, Franceo Content Creation:- Blog posts- Short videos- Photos/images- Moodboards- Printables (birthday card, label, children's picture book...)o Photo Shoots (for recipes or events)o Social Media Management:- Instagram- Pinterest- Facebook- Tiktoko Strategy:- Competitive intelligence with Semrush and Feedly- Definition of web and social media strategy to establish editorial line, publication calendar, and content production.o Traffic monitoring and analysiso Event Management:- Organization of events (birthdays, christenings, baby showers...)
- Communication & coCreator and ManagerDIGITAL AND ITJanuary 2023 - Today (3 years and 5 months)Angers, FranceAs the creator and manager of Communication & Co, I lead a company specializing in innovative and impactful content creation for our clients. My role involves developing a strategic vision and overseeing daily operations to deliver exceptional communication solutions.Key achievements:- Conception and execution of successful marketing & communication campaigns.- Efficient management of the content creation process, from initial concept to publication, ensuring projects meet deadlines and budgets.- Creation and evolution of our clients' brand identity, developing coherent branding strategies and ensuring brand image reflects their values and mission.- Development of strong client relationships by actively listening to their needs and proposing creative and strategic solutions to achieve their communication goals.- Establishing partnerships with external suppliers and partners to expand the service portfolio and improve deliverable quality.
- PumpUpContent WriterDIGITAL AND ITMarch 2023 - December 2023 (10 months)As a freelancer, I collaborated with PumpUp as a content writer, where I contributed my expertise in creating impactful content to support their marketing campaigns. My mission involved writing LinkedIn posts, designing blog articles aligned with the company's inbound marketing strategy, covering every stage of the customer journey from awareness to loyalty, and developing YouTube video scripts tailored to the agency's objectives.
- LinkedIn Post Creation:
- Writing engaging LinkedIn posts highlighting PumpUp's successes and expertise. These publications were designed to stimulate interaction from followers and industry professionals, while also serving as a platform to promote blog articles and YouTube videos. Each post was strategically crafted to link different content formats, ensuring a consistent and integrated audience experience.- Blog Article Writing:
- Creating informative and relevant blog articles covering various topics, including business, e-commerce, and the implementation of Google Analytics 4 (GA4) for PumpUp, with the aim of helping and inspiring the audience while showcasing the agency's expertise.- Content optimization for search engines (SEO) to improve article visibility in search engines. (Using Dokey)- YouTube Video Script Creation:
- Developing creative and captivating scripts for PumpUp's YouTube videos, aligned with the brand identity and communication objectives.- Close collaboration with the production team for video production and editing, ensuring exceptional visual and narrative quality.
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Certifications
- Inbound Marketing CertifiedHubspot