Freelancer profile translated to English.

Description

Founder of Sandrine FAILLAT Conseil

Partner of ACTINCO and SYNABIO

I help develop the commercial strategy of food brands in mass retail and specialized retail.

To achieve this, I offer tailor-made training in commercial strategy to founders and leaders of startups.

I also train field sales teams of all levels to increase their in-store impact through various training modules on sales techniques, commercial assertiveness, and objection handling.

I also provide management training for sales, supply chain, and marketing departments.

I have 16 years of experience in the agri-food industry, where I held all positions within a sales department in large groups as well as young SMEs.

My areas of expertise: B2B sales, sales team management, commercial development strategy, sales force effectiveness audit.

My most frequent training modules: MTV level 1, level 2, From Sales to Negotiation, Point of Sale Category Management, Management, Field Coaching.

Languages

French
Native or bilingual
English
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

SandrineFAILLATConseil
Consulting in Commercial Strategy and Sales Team Training
December 2016 - Today (9 years and 6 months)
 Providing strategic advice to young food brands to define and implement their overall commercial strategy: identifying potential markets, assisting in negotiations with all distribution players, recruiting and training founders and their sales teams on all business management topics.

 Commercial performance audit for major food brands: analyzing commercial performance, identifying growth levers, and writing action plans to achieve expected results (revenue growth or cost optimization) and transitional management of sales teams.

 Training sales teams: sales, management, commercial prospecting.

Examples of clients supported: Innocent juices, Kellogg's company, Mars Wrigley group; partner of the support program for young companies of SYNABIO, YOOJI company, YUMI-PAF juices, ANDERMATT France company, etc.
Sales Team Management Management Training Business Strategy Mass Retail
MICHEL ET AUGUSTIN
National Sales Director
March 2013 - October 2016 (3 years and 7 months)
 Building a field sales team for mass retail: Setting up and recruiting the field team (3 Regional Directors and 21 Sector Managers).
 Implementing and managing the field sales policy: monitoring IRI sales data, field indicators (distribution, merchandising, promotions).
 Regional negotiations: Scas, regional network across all chains (Carrefour, Casino, Monoprix regional management, etc.).
 Management of the Trade department: building and managing merchandising and sales promotion tools (annual budget = 1.5 Million EUR).
 Results: +44% mass retail growth in 2014; and +39% in 2015.
BARILLA HARRYS France
Northern and Eastern Zone Director
February 2011 - November 2012 (1 year and 9 months)
 Zone Management: 1600 points of sale, 200 million euros in revenue, contribution to France's revenue: 42% of Bakery and 45% of Meal Solution.
 Extended management of a team of 47 people (5 regional directors, 38 sales representatives, 4 apprentices).
 Results: 1st zone in France, achieving key sales force performance indicators.