Freelancer profile translated to English.

Description

Hello,

Drawing on your company's DNA and knowledge of your end customers, I recommend and implement strategic and operational marketing actions to reveal a unique brand identity, attract targeted customers, and develop sales of your products and services across all your customer journeys.

I will help you to:

- enrich your identity platform to affirm your company's personality

- optimize your sales channels, physical and e-shopping

- strengthen your customer relationships through targeted cross-channel communication and attractive loyalty programs

I will therefore help you move from a product vision to a customer vision across all sales and communication channels. I enjoy working with demanding clients seeking relevant changes, who appreciate collaborative, innovative, and pragmatic work.

Because innovating, supporting, delivering, and measuring are the pillars of my approach.

Do not hesitate to contact me to discuss your projects.

See you soon!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Lille (up to 50km)

CARACTÈRE RETAIL
Founder
CONSULTING AND AUDITS
January 2017 - Today (9 years and 7 months)
Cosmetics, Fashion, Home, Jewelry, Toys, Sports, Hearing, Architecture, Decoration, Coaching...

- Support for business launches, business plan
- Marketing strategy, digital strategy, product launch strategy, distribution strategy, sustainable development strategy,
- Identity platform, marketing plan, customer journeys
- Communication strategy generating identity and customer traffic

- CRM strategy, customer profiles, acquisition, conversion, customer loyalty
- Loyalty program and relationship program
- Website redesign,
- Creation of communication materials (print and digital)

- Store concepts, merchandising strategy, furniture selection, layout plan and visual merchandising,
- Animation plan, promotional plan

- Optimization of performance indicators
Marketing Content Marketing Merchandising E-merchandising Business Strategy Positioning Strategy Sustainable Development Project Management direct marketing Distribution Strategy Communication Strategy Digital Communication
LaSer Loyalty (Groupe BNP PARIBAS)
Retail Account Director
CONSULTING AND AUDITS
January 2014 - January 2016 (2 years)
BUT – CONFORAMA – GALERIES LAFAYETTE - MARIONNAUD – NICOLAS – MAAF - HAMMERSON – KLEPIERRE - EUROCOMMERCIAL

- Marketing consulting based on customer knowledge from databases.
- Assisting retail clients in enriching their customer relationships to increase their revenue.
- Reorienting our sales approaches and developing new services to capture a customer base already equipped with loyalty programs.
- Launching and managing shopping center gift cards.
Consulting Project Management CRM Content Marketing Direct Marketing Communication Strategy Digital Communication
LaSer Loyalty
Marketing Strategy Consultant
CONSULTING AND AUDITS
January 2010 - January 2014 (4 years)
Paris Area, France
BUT – CONFORAMA – GALERIES LAFAYETTE - MARIONNAUD – NICOLAS – MAAF

Based on customer knowledge from loyalty program databases, develop global marketing strategies for targeted customers: relationship programs, e-commerce sites, assortments, promotional plans, offline, online, and social media communication.
Consulting CRM Content Marketing Direct Marketing Loyalty Programs Digital Communication Communication Strategy