SAFreelancer profile translated to English.
Back to original languageAbout Sandrine
Pragmatic, agile and structured, with 15 years of experience at the heart of digital transformation projects. My field of expertise lies in consulting and supporting the development of your sales through digital means: Audit and diagnosis of web marketing lever optimization, development and optimization of your sales strategy (acquisition, engagement/customer loyalty), partnership development, writing specifications, project management and facilitation.
Cooperative, fluid and transparent mindset.
At your disposal to discuss your context and your challenges, priority objectives and current obstacles in order to maximize impact and efficiency. Your satisfaction will be mine.
French
Native or bilingual
Can work on-site
Reims (up to 50km), Paris (up to 10km)
Experience
- Créactive 06Sales consultant and digital marketing supportApril 2024 - February 2025 (10 months)Reims, FranceProgress Santé (paramedical training organization)Market and positioning study in the Grand Est region, adjustment of the commercial strategy to the specificities of the territory, Segmentation, Targeting and prospecting, coaching in the development of a training offer for the 2025 academic year.JPM (Photographer Artist Author)Framing of visibility and notoriety needs, increasing and optimizing online presencePositioning and market study, benchmarking,Development and management of acquisition and development strategy via the WEBDigital Audit: Website, Social Networks & Influencers, SEO audit, keyword ranking and netlinkingDiagnosis and implementation of web marketing levers, coachingMarketplace studyNewsletter integration to Wordpress, Newsletter Design and ContentNewsletter Emailing Campaign AutomationBlog setup and SEO contentContent Strategy and AI Training
- BAWKey Account Manager - Consulting Firm & IT Services CompanyJanuary 2015 - January 2022 (7 years)Paris, FranceB2B business development, Key Account client portfolio (5M€),Consulting sales and pre-sales, solution presentation and expert mobilization, change managementCommercial watch and competitor analysis,Account development commercial strategy and management of commercial actions/KPIsPartnership developmentAudit, Project RescueTraining (Approved Training Organization and pedagogical engineering offer)Public sector: Agronomic research and research support (INRAE)Mutual insurance sector, Banking Insurance: Médéric Malakoff (GIE SI²M), AXA, BNP PARISBAS (GIE BP²I with IBM), SOCIETE GENERALE, BPCE Solutions et Services innovants
- BAW - Business At WorkPublic Sector RepresentativeJanuary 2009 - December 2014 (5 years and 11 months)Île-de-France, FranceKey account manager for the public sectorBusiness development and customer relationship managementConsulting sales and change managementin a context of state reform and IT modernization
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Education
- Certificate of training as a Systemic Collective Intelligence Facilitator (ICS),JFInsights2022Faciliter les transformations et les changements Ppotentialiser, amplifier et orienter l'intelligence collective au sein d'un groupe, réinventer nos collaborations, régénerer l'engagement et la qualité de la relation au sein du collectif, cultiver "l'obéissance d'amitié" facilitant l'esprit de corps du collectif.
- Key account management, Business developer, Sales Leader, marketing planCegos2008Elaboration des stratégies commerciales de développement et de fidélisation de la relation client