Freelancer profile translated to English.

Description

🎯 A communication and marketing strategist with over 20 years of experience, I am passionate about innovation, transformation, and creating impactful and coherent customer experiences. I support companies in their launch, strategic repositioning, digital transition, and implementation of high-performing B2B and B2C solutions.

💡 Some highlights of my career:

- **Entrepreneurial Leadership**: creation and management of high-performing agencies (+30% annual growth) serving clients such as La Poste, Infogreffe, and SCA.

- **Key Accounts**: management of global campaigns for iconic brands like La Poste, Axa, Europ Assistance, Kellogg’s, Unilever, Afnic.

- **Retail**: development of coherent omnichannel strategies, increasing in-store traffic and customer loyalty (Carrefour, Cuisines Schmidt).

- **CRM and Loyalty**: management of innovative relationship programs (Etam, Campari, Nana).

- **Digital Innovation**: creation of one of the first social media departments in France to support companies in their transformation.

- **Change Management**: supporting management and teams during organizational and cultural transformations.

- **Performance**: transformation of a historical player into an innovative media dedicated to purchasing power (8.5 million subscribers, up to 2 million monthly visitors).

🎤 **Knowledge Sharing and Commitment**: as a speaker, trainer, and mentor (Orange Fab incubator), I share my passion and expertise. I speak at major business schools (NEOMA Business School).

📆 Today: I support companies in the **design and deployment of high-performing strategies**, adapted to market changes. My approach is based on listening, in-depth analysis, and co-creation of innovative solutions to maximize results and create value.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Andro Sandrine
Marketing and Communication Consultant
CONSULTING AND AUDITS
January 2022 - Today (4 years and 5 months)
Saint-Gratien, France
🚀Strategic support for organizations in their transformations.
Leveraging all intelligences - individual, collective, human, and artificial - to give clients every reason to choose you.

🧐 Strategic Support: supporting B2B and B2C organizations in defining and implementing strategies to increase their competitiveness in a constantly evolving environment.

♽ Change Management: facilitating management committees on strategic and socio-dynamic issues.

🌟 Impactful Collaboration: developing strategic partnerships to enhance visibility and growth.

🎯 Digital Management: developing and implementing owned, earned, and paid strategies.

✨ Management: onboarding teams and supporting organizational transitions.

**KEY SKILLS**:
Branding and Brand Strategy / Digital & Omnichannel Marketing / Change Management / Collaborative Leadership / Performance Analysis
Communication Strategy Strategic Planning Social Media Artificial Intelligence Marketing
"150€" - LE MÉDIA DU POUVOIR D'ACHAT
Communication and Marketing Director
January 2023 - December 2024 (1 year and 11 months)
- Strategic Transformation: leading the transformation of a historical player into an innovative and high-performing media focused on purchasing power and customer experience.

- Innovation: deploying a complete ecosystem (website, print magazine, application, newsletter, social media).

- Brand Strategy: brand platform, branding, reputation management, and implementation of crisis management methods.

- Leadership: mobilizing and uniting multidisciplinary teams around a strong societal mission with measurable results (8.5 million subscribers, up to 2 million monthly visitors, and 3 million newsletters distributed weekly).

- Performance Optimization: implementing key performance indicators to optimize engagement and profitability.
Makheia
Director of Strategic Planning and Social Media
CONSULTING AND AUDITS
July 2007 - December 2021 (14 years and 5 months)
Paris, France
- Digital Innovation:creation and management of a pioneering social media departmentfor companies undergoing digital transformation.

- Strategic Projects: development and management of strategies for key accounts such as La Poste, AFNIC, MMA, Europ Assistance, Teréga.

- Leadership: transverse management of multidisciplinary teams and coordination of complex projects aligned with business objectives.

- Performance: implementation of analysis tools to optimize campaigns and measure their impact.