Freelancer profile translated to English.

Description

To meet your customers online in a meaningful and authentic way, texts, design, and your entire web and social media presence must speak the same language. Namely, the language of your customers!

The prerequisite for your business success is crystal-clear positioning and added value that generates enthusiastic responses. I will accompany you throughout the entire process and leave your customers with a broad grin!

➔ Noticeably more web appeal – that's what I use my creative pen for as a copywriter and accompany you as a consultant through the entire marketing process!

______

✔ You've come to the right place if...

... you want to express your business concisely and understandably for customers.

... you have been lacking crystal-clear positioning.

... day-to-day business leaves you no room for content creation.

... you want to promote your offer online.

... transparency in the entire process is important to you.

... you are looking for an honest and creative sparring partner for the next stage of success.

______

Are you ready to invest in your business success? Then write to me and we'll arrange a free initial consultation.

Languages

German
Native or bilingual
English
Conversational
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Crazy about Content
Freelance Copywriter, Content Manager & Marketing Consultant
DIGITAL AND IT
November 2019 - Today (6 years and 8 months)
Leipzig, Germany
As a freelance copywriter & content manager, I support self-employed individuals, start-ups, and agencies in building and expanding impactful online presences. In content creation, I focus on unique selling points and target audience. This transforms websites and blogs into compelling touchpoints for future customers.

I deliver added value for clients – authentically, concisely, and unmistakably.

My services:
° Content creation and maintenance for online media:
Texts for websites, blogs, social media, SEO texts, storytelling
° Online concept development
° Concept, realization, and maintenance of WordPress websites
° Photography & Graphic Design
° Corporate Design, Logo Design
° Positioning workshops focusing on target audience, USP, mission, vision, and offering
° Marketing consulting
Web Content Copywriting Copywriting Content Strategy Content Marketing Wordpress Website Maintenance CMS Web Marketing Social Media Adobe Creative Suite Visual Identity Marketing Consulting Brand Positioning Workshops Individual Coaching
WBS Group
Advanced Training Content Manager
CONSULTING AND AUDITS
April 2019 - October 2019 (6 months)
Leipzig, Germany
To sharpen my skills as a copywriter, I decided to pursue advanced training as a content manager. This allowed me to optimize my writing style in relation to target audience and medium. I learned how to build and maintain websites and blogs with WordPress and Typo3.

I refreshed my skills in using Adobe Photoshop and InDesign. Also my programming skills in HTML and CSS. I also expanded my knowledge of SEO and the use of analysis tools for social media campaigns.

Equipped with this wealth of experience, I started my freelance career.

Course content:
° Writing texts formulated to be target-group and medium-appropriate
° Planning and measuring social media campaigns via current analysis tools
° Community Management
° Adobe Creative Suite CC – InDesign and Photoshop
° SEO
° Content Management Systems – Typo3 and WordPress
Web Content Copywriting Copywriting Content Strategy Wordpress Content Marketing Social Media Adobe InDesign Adobe Photoshop Typo3 Adobe Premiere SEO Web Marketing Strategy Web Marketing
Opus Marketing GmbH
Copywriter & Online Concept Developer
DIGITAL AND IT
October 2013 - March 2015 (1 year and 5 months)
Bayreuth, Germany
At this agency, I expanded my knowledge of marketing. I developed online and print campaigns and wrote copy for various B2B clients in the retail sector. Maintaining social media channels was also part of my responsibilities, as was client support.

Content creation for websites demanded particular creativity and target audience focus. The thematic focus was on the timber trade, large bakeries, and designer furnishings.

My tasks:
° Concept Development Online & Print
° Corporate Text
° Social Media Marketing
° Client and project support
° Content creation
Web Content Texts Copywriting Branding Wordpress Social Media Print Communication Visual Identity Typo3 Concept Development

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Bachelor of Arts (Media Design)
University of Applied Sciences Hof, Münchberg Campus
2013
In meinem Studium setzte ich mich mit Medien- und Designtheorie sowie Gestaltungslehre auseinander. Neben digitaler Bildbearbeitung standen Kommunikations- und Interface-Design sowie Typografie auf dem Plan. Ich entwickelte Corporate Designs, fotografierte und filmte spannende Szenen und bewies Fingerspitzengefühl für das Printmedium. Nicht zuletzt entdeckte ich meine Liebe zum Schreiben – der Wegweiser für meine berufliche Laufbahn.
Advanced Training Content Manager
WBS Group Leipzig
2019

Fundamentals of Online Marketing
Google
2019
WBS Certificate Content Manager
WBS Gruppe
2019

Marketing Consultant

Sandra Wenger

Copywriter & Content Manager for Online Media

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