Freelancer profile translated to English.
Back to original languageAbout Sandra
Communications Strategist, Storytelling Expert & Consultant for Change, Brand & Culture
I support companies in communicating complex changes clearly, humanly, and effectively.
As a former journalist and Head of Communications, I bring many years of experience in Change Communication, Employer Branding, and Internal Communication. I learned my craft from scratch and know how to support brands in winning people over for new things. I convince with clear language, emotional storytelling, and strategic structure.
Today, I work with (inter)national clients on concepts, texts, and strategies that move people - whether for campaigns, internal transformations, or strong brand presences.
My Focus:
- Change Management & Communication
- Internal Communication
- Employer Branding & Corporate Culture
- Brand Storytelling & Content Strategy
- Editorial & Ghostwriting (Management texts, keynotes, campaigns)
German
Native or bilingual
English
Native or bilingual
Polish
Native or bilingual
Schweizerdeutsch
Fluent
French
Conversational
Hebrew
Conversational
Swedish
Basic
Can work on-site
Landkreis München (up to 50km), Salzburg (up to 30km), Hamburg (up to 20km), Berlin (up to 20km)
Experience
- buero strohmaier. | Atelier für Strategische Kommunikation & PRFounderPRESS AND MEDIADecember 2023 - Today (2 years and 6 months)München, GermanyWhat I can implement for clients:
- Change management and communication for a global IT department, creation of keynotes for top management
- Concept for change communication in the DACH region
- Translations German-English and English-German
- Press texts
- Corporate publishing of magazines, newsletters, and podcasts
- Moderation of podcasts
- planetblue Marketing GmbHHead of Content & CommunicationsENERGY AND UTILITIESMarch 2023 - October 2024 (1 year and 7 months)Mondsee, OO, Austriaplanetblue is BWT's in-house agency and my job (together with my team) is to make their content & communication in both German and English exceptional so that our mission - Change the World, Sip by Sip - will be front and centre. Milestones so far include:- Creation of the 33years anniversary magazine titled "Change Magazine". Within one month, I wrote all articles (except for one) representing all endeavours of BWT and highlight the 33rd anniversary of the company- Writing the storyboard for the image film as well as a branding & PR concept for a new brand- Conceptualization and execution of regular editorial meetings- Storytelling for the CSR communications package
- Red BullInternal Communications ManagerAGRICULTUREDecember 2021 - February 2023 (1 year and 2 months)Salzburg, Austria
- Conception and implementation of virtual onboarding sessions, workshops, and multi-day training courses
- Planning, organization & moderation of internal and external events (including town halls, fireside chats, board meetings, Red Bull summer party)
- Change management and change communication
- Content management and media planning
- Cross-departmental project management
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Education
- Master's degree, Communication and Media StudiesUniversity of Vienna2020Master's degree, Communication and Media Studies
- PhD, Simultaneous InterpretingUniversity of Vienna2020