Freelancer profile translated to English.
Back to original languageAbout Sandra
You are a marketing/communication manager in VSEs/SMEs, responsible for the company's visibility almost single-handedly.
Between management expectations, business priorities, and content production, strategy can quickly become complex and require support to remain clear and aligned.
I act asstrategic senior supportto bring order, meaning, and a human touch back into your visibility strategy, without adding mental load to your teams.
I take charge of thestrategic thinking(SEO, editorial line, channel prioritization) and **its concrete translation into content**: website, LinkedIn (profile/page/posts), coherent editorial frameworks.
The goal:prioritize what truly matters, produce content with intention, that truly serves your objectives and reflects your brand's DNA.
My role is not just to create content, but to enable you to steer your strategy clearly, structured, and effectively, while highlighting your priorities and vision.
I particularly support B2B companies committed to people (training, health, social, impact), whose message deserves to be embodied and aligned with their real-world actions.
French
Native or bilingual
English
Conversational
German
Basic
Italian
Basic
Can work on-site
Belfort (up to 50km), Mulhouse (up to 30km), Montbéliard (up to 15km), Besançon (up to 10km), Strasbourg (up to 10km)
Experience
- -Secret professionnel-Trauma ExpertHEALTH AND WELLNESSDecember 2025 - Today (6 months)Digital visibility consulting, editorial strategy, ghostwriting, SEO optimization for a mental health practitioner on a sensitive health topic: trauma.
- École hôtelière (nom confidentiel)SEO ConsultantHOSPITALITYApril 2024 - Today (2 years and 1 month)
Strategic SEO consulting and support for a marketing team after website redesign
Since spring 2024, I have been supporting a Parisian hotel school after their website redesign (January 2024), with the aim of strengthening their visibility on key programs in a competitive and active market.✅ Actions taken:▶ Comprehensive SEO audit (technical, content, netlinking, local SEO)▶ Development of an editorial strategy focused on strategic programs▶ Ongoing support and operational advice to the marketing team▶ Regular technical SEO monitoring and precise reporting▶ Internal training to empower the team (SEO web writing, Search Console, content strategy)✅ Results to date:▶ 14,567 estimated SEO visits in July 2025: in 1 year of SEO support, traffic has doubled!▶ 3,260 keywords ranked, with constant progression▶ Improvement of the site's average Google ranking to 19.6 (vs. 20.8 previously)▶ Net gain in qualified traffic on pages related to strategic programs (= €€!)Note:I intervene after the technical redesign for the editorial strategy and SEO optimization part, but I do not perform pure technical redesigns. - Numerica- Centre de formation pour adultesDigital Communication TrainerEDUCATION AND E-LEARNINGSeptember 2023 - Today (2 years and 9 months)Montbéliard, France
Creation and delivery of digital communication training
I work as a trainer at a training center, where I design and deliver courses on key digital topics for students of all levels.✅ Topics taught:▶ Personal branding and LinkedIn profile optimization▶ Digital communication strategies, content strategy▶ WordPress website creation▶ SEO optimization and web writing▶ Writing techniques and content strategy✅ Specifics of my approach:▶ Course creation from scratch, personalized & fully adapted to participants' levels and goals▶ Practical, case-study-oriented pedagogy for immediate application▶ Ability to simplify technical subjects, even for novice audiencesMy goal:to impart operational digital skills adapted to real market needs.
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Education
- SEO Referencer and expert in editorial content strategyRémi Mondina - Training "Succeed in your SEO"2024Audit SEO technique, contenu et netlinking Etude et stratégie de mots clés, Stratégie de contenu Netlinking - Et en cours de formation sur : GA4
- Editorial SEO CertificationReferenSEO2023Audit SEO, Techniques d'optimisation SEO on-site, Rédaction optimisée SEO et UX, étude de mots clés, Stratégie de référencement naturel , Stratégie de contenu SEO
Certifications
- On-site SEO ConsultantReferenSEO (Matthieu Verne)