Freelancer profile translated to English.
Back to original languageAbout Sandra
You manage a structure in the medical, social, or mental health field.And you know better than anyone that your fieldwork deserves better than cold, generic communication, copied from the corporate world.
I know it too: I come from it.
Communication Strategy | Medico-social & Mental Health
If necessary, I collaborate with a public health consultant to frame institutional issues.
Digital Visibility for the Social, Disability & Mental Health Sector
You would like more time, more perspective, andan external view that understandsyour world without being "too marketing".
This is exactly what I offer: **strategic and operational support**, without videos, without ads, without media budgets. Minimal budget, maximum impact, in the long term.
- **Editorial line**: a guiding principle that reflects you
- **Recruitment & visibility**: attract professionals who share your values
- **Facebook / Instagram**: a presence that speaks to your communities and partners
- Website & content: words that reflect what you truly do
Freelance Communication for Health Structures & Professionals
Psychologist, therapist, mental health coach: I also support independent professionals who want to establish an online presence with an accurate message and a strategy adapted to their reality.
No agency, no extra costs, no jargon. A strategic vision translated into concrete content, by someone who understands your reality.
The empathy of care, the agility of digital, the understanding of the institutional field: that's what I bring.
💻 More info: Lemoticom
French
Native or bilingual
English
Conversational
German
Basic
Italian
Basic
Can work on-site
Belfort (up to 50km), Mulhouse (up to 30km), Montbéliard (up to 15km), Besançon (up to 10km), Strasbourg (up to 10km)
Experience
- Psycho-nutritionniste indépendanteEditorial Strategy, SEO / GEO & Community ManagementHEALTH AND WELLNESSJune 2026 - Today (2 months)Montbéliard, France
Support for a psycho-nutritionist in structuring her editorial line, SEO & GEO / AI referencing of her website, and management of her social media.
- -Secret professionnel-Trauma & Mental Health ExpertHEALTH AND WELLNESSDecember 2025 - Today (8 months)Paris, FranceDigital visibility consulting, editorial strategy, ghostwriting, SEO optimization for a mental health practitioner on a sensitive health topic: trauma.
- École hôtelière - CFA MédéricSEO ConsultantHOSPITALITYApril 2024 - May 2026 (2 years)Paris, France
Strategic SEO consulting and support for a marketing team after website redesign
Since spring 2024, I have been supporting a Parisian hotel school after their website redesign (in January 2024), with the goal of strengthening their visibility on key training programs in the face of strong and active competition.✅ Actions taken:▶ Comprehensive SEO Audit (technical, content, netlinking, local SEO)▶ Development of a targeted editorial strategy for strategic training programs▶ Ongoing support and operational advice to the marketing team▶ Regular technical SEO monitoring and precise reporting▶ Internal training to make the team autonomous (SEO web writing, Search Console, content strategy)✅ Results to date:▶ 14,567 estimated SEO visits in July 2025: in 1 year of SEO support, traffic has doubled!▶ 3,260 keywords positioned, constantly increasing▶ Improvement of the site's average Google position to 19.6 (vs. 20.8 previously)▶ Net gain in qualified traffic on pages related to strategic training programs (= €€!)Note:I intervene after the technical redesign for the editorial strategy and SEO optimization part, but I do not perform pure technical redesign.
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Education
- SEO Referencer and editorial content strategy expertRémi Mondina - "Achieve Your SEO" Training2024Audit SEO technique, contenu et netlinking Etude et stratégie de mots clés, Stratégie de contenu Netlinking - Et en cours de formation sur : GA4
- Editorial SEO CertificationReferenSEO2023Audit SEO, Techniques d'optimisation SEO on-site, Rédaction optimisée SEO et UX, étude de mots clés, Stratégie de référencement naturel , Stratégie de contenu SEO
Certifications
- On-site SEO ConsultantReferenSEO (Matthieu Verne)