Freelancer profile translated to English.
Back to original languageAbout Sandra
20 years of experience in Marketing!
As a marketing consultant and trainer, I leverage nearly 20 years of B2B and B2C marketing experience to support companies in their development, structuring, and go-to-market challenges.
I work on both strategic and operational marketing issues (positioning/repositioning, offer launches, product development, communication, marketing activation, etc.) as well as supporting teams through training and skills development.
My background in consumer goods as well as in B2B environments has allowed me to develop an approach that is operational, adaptable, and field-oriented, always with the aim of proposing concrete and actionable solutions.
Committed, dynamic, rigorous, and bold, I can support you by leveraging all my marketing experience and bringing a fresh or complementary perspective to your project.
Feel free to contact me!
French
Native or bilingual
English
Fluent
Can work on-site
Asnières-sur-Seine (up to 30km)
Experience
- Up4You - Conseil et FormationIndependent Consultant and TrainerJanuary 2025 - Today (1 year and 5 months)Asnières-sur-Seine, France
- **Strategic and Operational Marketing Consulting**: marketing/communication audit, competitive benchmark, target segmentation, brand image and awareness, market share development, identification of new growth drivers, brand platform, creation of sales support tools, communication materials, sales presentations (content and format), etc.
- **Marketing and Management Training**: marketing mix, brand communication and strategy, product development, marketing strategy, digital marketing, project management, management fundamentals, developing employee autonomy, etc.
- Newell BrandsInnovation Group Manager Europe - Spontex, Wiping and BrandAugust 2021 - December 2023 (2 years and 4 months)Colombes, France
- Development and Strategic Marketing(Innovations, network and country extensions, communication, etc.) for the wiping category (sponges, microfiber cloths, cleaning cloths)
- **Definition & Implementation of Innovation Strategy**: brainstorming, consumer studies, distributor and consumer panel analysis, marketing plans
- **Study and recommendation of new diversification projects**.
- Multi-project Lead
- Closecollaboration with local, R&D, and Purchasing teams
- **Development of Spontex's image and awareness**: brand platform rework, CRM strategy, social media optimization and development
- Managementof a team of 3 people (2 Product Managers and 1 Assistant Product Manager)
- Newell BrandsInnovation Group Manager Europe - Mapa Gloves and Spontex WipingJanuary 2020 - July 2021 (1 year and 6 months)Colombes, France
- Development and Strategic Marketing(Innovations, network and country extensions, communication, etc.) for the wiping and gloves categories.
- **Definition & Implementation of Innovation Strategy**: brainstorming, consumer studies, distributor and consumer panel analysis, marketing plans
- Multi-project Lead
- Closecollaboration with local, R&D, and Purchasing teams
- Managementof a team of 4 to 5 people (2 to 3 Product Managers and 2 Assistant Product Managers)
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Education
- Professional Title (TP) Level 5, Adult TrainingStudi2025Titre professionnel (TP) de niveau 5, Formation d'adultes
- EDHEC Diploma - Grande Ecole Program (Level 7 Diploma)EDHEC Business School2006Diplôme EDHEC- Programme Grande Ecole (diplôme de niveau 7)