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Sandra RückelSR

Sandra Rückel

SEO Content Writer & Translator DE/EN

€200/day
Bamberg, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sandra

Texts that work – that’s my claim.

As a Copywriter, Translator, and SEO Specialist, I combine creative storytelling with analytical precision. From legal texts to e-commerce product descriptions and lifestyle content, I ensure that content is not only accurate but also engaging and search engine friendly. I combine linguistic precision with creative ideas and deliver tailor-made solutions for every target audience.

Words that work – that’s my claim.

As a Content Writer, Translator, and SEO Specialist, I combine creative storytelling with analytical precision. From legal texts to e-commerce product descriptions and lifestyle content, I make sure that content is not only accurate but also engaging and optimized for search engines. My writing style merges linguistic precision with creativity to deliver tailored solutions for every target audience.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Bamberg (up to 50km)

Experience

  • Smart Home Fox Germany
    Freelance Copywriter
    E-COMMERCE
    August 2020 - September 2024 (4 years and 1 month)
    Bamberg, Germany
    • Creation and optimization of website content (product comparisons, guides, blog articles)
    • SEO optimization including keyword research, on-page optimization, and performance monitoring
    • Maintenance and editing of content in the backend (WordPress)
    • Close collaboration with editorial and marketing teams to increase visibility and reach

    • Creation and optimization of website content (product comparisons, guides, blog articles)
    • SEO optimization including keyword research, on-page optimization, and performance monitoring
    • Maintenance and editing of content in the backend (WordPress)
    • Close collaboration with editorial and marketing teams to increase visibility and reach
    SEO Texts Product Descriptions Content Creation Content Management On-Page Optimization
  • Grundschule Pommersfelden
    Tutor for German
    EDUCATION AND E-LEARNING
    September 2015 - March 2018 (2 years and 6 months)
    Bamberg, Germany
    • Support for non-German-speaking children in acquiring the German language
    • Didactics & pedagogy: conveying complex content in a clear and age-appropriate way
    • Development of school content in small groups and individual tutoring
    • Guidance and supervision with homework
    • Promotion of integration and strengthening of learning motivation

    • Support for non-German-speaking children in acquiring the German language
    • Didactics & pedagogy: conveying complex content in a clear and age-appropriate way
    • Development of school content in small groups and individual tutoring
    • Guidance and supervision with homework
    • Promotion of integration and strengthening of learning motivation
    Didactics Pedagogy Individual Support Organization
  • Freiberuflerin
    Content Writer, Translator, SEO Specialist
    E-COMMERCE
    September 2018 - Today (7 years and 10 months)
    Bamberg, Germany
    • Creation of blog articles, guides, and product descriptions (SEO-optimized)
    • Translation of marketing and specialized texts (DE/EN)
    • Optimization of existing content according to SEO best practices
    • Maintenance and editing of content in CMS systems (e.g. WordPress)
    • Collaboration with editorial and marketing teams to increase reach and visibility

    • Creation of blog articles, guides, and product descriptions (SEO-optimized)
    • Translation of marketing and specialized texts (DE/EN)
    • Optimization of existing content according to SEO best practices
    • Maintenance and editing of content in CMS systems (e.g. WordPress)
    • Collaboration with editorial and marketing teams to increase reach and visibility
    SEO Texts Proofreading & Editing Content Creation Translator Content planning

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Education

  • Fernuniversität Hagen
    2025
  • Foundations of Graphic Design
    Online School for Design
    Grundlagenstudium Grafikdesign

Certifications

  • Foundations of Graphic Design
    OfG
    2022
    Adobe Illustrator Adobe Photoshop Print graphic Graphic Design Webdesign Digital Illustration Photo Editing Adobe InDesign Layout Design

Skill set

Categories