Sandra Reyes Morales

I am a consultant, trainer, and speaker in the field of brands with a positive impact (the real kind).

I specialize in naming and brand storytelling from a solid strategic foundation that allows us to build a whole brand universe in which to maximize the potential of what a brand should be.

I am an independent brand consultant for FutureBrand (branding division of the multinational McCann group). I carry out brand audits, strategy and consulting, storytelling, naming and copywriting, as well as sales activities.

At FutureBrand, I work with IBEX 35 clients, as well as SMEs undergoing expansion.

I am dedicated to creating or renovating brands in the broadest sense they can have, because all points of contact of the organization with the public contribute to creating a brand image.

Specifically, I really enjoy doing good brand strategy, good naming, storytelling, writing (or copywriting), or coming up with ways to explain even the most uninteresting things in a fun way, like the new GDPR.

I also propose ideas, develop the strategic approach of the brand from its positioning to specific campaigns, and coordinate design tasks, corporate identity design, web, motion graphics, production,... choosing the collaborator that best suits each project in terms of both style and budget.

Describing myself in a text field is as cold as my feet in January. Let's talk instead! Tell me what you need.