Freelancer profile translated to English.
Back to original languageAbout Sandra
I support BtoB companies that need an acceleration boost to achieve their goals.
How?
✔️ Implementation and structuring of necessary digital marketing and communication actions.
✔️ A personalized approach closely aligned with your company's challenges, objectives, and specific needs.
✔️ Creation and deployment of a tailor-made marketing strategy, aligned with your vision, which will allow you to stand out from the competition and captivate your target audience.
✔️ 360° marketing support: I intervene from the strategic phase to the implementation and monitoring of operational marketing actions.
French
Native or bilingual
Can work on-site
Lyon (up to 15km)
Experience
- La Pépite ConsultingFounderCONSULTING AND AUDITSMay 2020 - Today (6 years and 1 month)Lyon, FranceLa Pépite Consulting is your marketing copilot to structure your actions for your growth!I support companies in the launch or growth phase that need an acceleration boost to achieve their goals.How?✔# Implementation and structuring of necessary digital marketing and communication actions.✔# A personalized approach closely aligned with your company's challenges, objectives, and specific needs.✔# Creation and deployment of a tailor-made marketing strategy, aligned with your vision, which will allow you to stand out from the competition and captivate your target audience.✔# 360° marketing support: I intervene from the strategic phase to the implementation and monitoring of operational marketing actions.La Pépite's mission?#To provide you with a clear vision, a solid and concrete marketing action plan.La Pépite's advantage?#20 years of experience in BtoB marketing. Let's identify your needs during an initial discussion.
- CMIT club des marketeurs in techCMIT AdministratorMarch 2019 - March 2021 (2 years)Administrator and in charge of commissions: Social Media and Press
- ITS GROUP S.A.Marketing and Communication DirectorOctober 2011 - November 2019 (8 years and 1 month)92100 Boulogne-Billancourt, FranceDevelopment of the overall marketing promotion strategy for services and group brand awareness - 1400 people - €130M turnover
- Member of the Executive Committee - Creation and management of a team of 5 people
- Roadmap definition, budget and KPI management, reporting
Deployment of marketing actions aimed at commercial development- Traffic acquisition campaign, implementation of automation tools
- Co-marketing program with IT partners: IBM, HP, Veeam, EMC...
- Optimization of sales support tools: presentation, scenario, training
- Organization of professional and job dating events: Trade shows, Webinars, Conferences...
Creation and management of the Digital Communication strategy- Inbound marketing: expert columns, video testimonials, White papers...
- Social Media: positioning, distribution strategy, audience management, Employee Advocacy program
- Web: new positioning, group website redesign, analytics monitoring, SEO
Development of the group's brand image and employer brand:- Creation of a new group brand identity and strategy "Plan VINO": harmonization of subsidiary names, logos, branding guidelines.
- Press: press release writing, Press Relations management
Management of internal communication and employee engagement:- Creation of a new collaborative intranet
- Organization of about twenty internal events per year
- Sponsorship: creation of "Reporter Missions", employees go to the scene of a competition to cover it on social media
- CSR: creation of "IT Solidaire", associative projects submitted by our employees, 3 projects were funded and supported in 2019
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Education
- Training Google Analytics, analyzing web audienceISM Institut Superieur du Marketing2020Formation Google analytics, analyser son audience web
- CommerceISEG2001Commerce