You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Sandra PretczynskaSP

Sandra Pretczynska

Fashion & Luxury Strategist | INSEAD MBA | Ex-BCG

€1,000/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Sandra

I intervene at the intersection of luxury strategy, customer understanding, and data-driven and technology-powered performance.

Coming from strategy consulting at BCG, with international experience in Europe and the Middle East, I support premium and luxury brands, as well as technology players, on positioning, offer architecture, merchandising, and growth strategy. My approach aims to articulate desirability and performance, through product, brand, and distribution.

I combine strong strategic rigor with a deep understanding of the luxury value chain, from customer behavior to retail and digital execution. My experience notably covers digital acceleration strategies, multi-market consumer studies, performance and profitability-driven transformations, category and assortment strategies, as well as executive-level performance steering in the fashion, retail, and consumer goods sectors.

In parallel to my assignments, I contribute to discussions on the evolution of the luxury sector, notably through co-authoring reports with Vogue Poland.

INSEAD MBA. Former President of the Retail, Consumer & Luxury Goods Club.

Based in Paris, and always open to discussions about transformations in the luxury sector.
  • Polish

    Native or bilingual

  • French

    Fluent

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Luxury Intelligence Studio
    Founder & Strategy Consultant
    LUXURY GOODS
    November 2025 - Today (7 months)
    Paris, France
    • Advising executive teams on merchandising strategy, offer architecture, and performance steering
    • Leading insight-to-decision frameworks connecting client intelligence, product strategy, and retail performance
    • Supporting the strategic development and market positioning of AI-powered solutions for luxury brands
    Luxury Consulting Corporate Strategy Technical Project Management Strategic PMO
  • Boston Consulting Group
    Consultant
    CONSULTING AND AUDITS
    August 2021 - August 2024 (3 years)
    Varsovie, Poland
    • Designed and led a next generation digital acceleration strategy for a large European consumer brand, delivering 15+ executive dashboards tracking 50+ KPIs, scoping data needs, translating business priorities into technical requirements, and collaborating in Agile to align technical build with strategic goals across 5 departments (Finance, Marketing, Ops, HR, IT)
    • Designed and executed multi-country retail consumer sentiment study across 7 markets (EU & US), analyzing purchase drivers, brand loyalty patterns, channel preferences and conversion drivers and delivering actionable insights on brand desirability, strategic positioning, and omnichannel value perception
    • Identified EBITDA improvement levers (+4%) for large scale transformation of leading Central Eastern European e-commerce platform by translating business challenges into data-driven turnaround scenarios
    • Led Project Management Office for a large-scale client transformation, collaborating with C-level stakeholders and IT teams to define KPIs, structure reporting cadence, develop performance dashboards, and drive omnichannel experience
    • Co-authored 3 strategic reports with VOGUE Polska on the future of fashion, AI, digital innovation, and evolving consumer journeys, leading a 6-person team, and engaging 20+ experts, including leaders from Hugo Boss, H&M, and Adidas
    • Developed COGS optimization and category planning strategy for international retailer (>2% COGS savings), supporting SKU mix decisions and category-level buying strategy through data-backed analysis and cross-teams coordination
    • Supported commercial turnaround for a large footwear retailer in CEE (3% EBITDA improvement) through portfolio redesign, SKU rationalization, category performance analysis, and inventory shifts
    • Designed sourcing excellence program for a leading EU premium clothing brand, aligning cost-efficiency (7–12% FOB savings) with quality standards, and assortment strategy tied to inventory management targets
    Fashion Consulting Corporate Strategy Technical Project Management Digital Transformation
  • Deloitte
    Senior Consultant
    CONSULTING AND AUDITS
    February 2017 - August 2021 (4 years and 6 months)
    Varsovie, Poland
    • Earned fast-track promotion (24 vs. 36 months) for consistently exceeding expectations in client and analytical work
    • Supported large-scale digital programs for major financial institutions, driving project management activities across IT and business teams, ensuring sprint planning, milestone tracking, and stakeholder alignment to deliver digital tools
    • Conducted projects on financial due diligence, risk models development, and valuation of complex loan portfolios, leveraging advanced VBA modeling, SQL queries, and data analysis to assess risk and inform strategic investment decisions
    • Led cross-functional coordination for company-wide enterprise systems implementation aligning business and tech side
    Consulting Digital Transformation Digital Transformation Project Management (PMO)

Recommendations

Be the first to recommend Sandra

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • MBA Class
    INSEAD
    2025
    MBA Class
  • MSc
    Warsaw School of Economics
    2020
    MSc

Certifications

  • Inside LVMH
    LVMH
    2025
    Luxury

Skill set

Categories