Sandra Österberg

I help AdTech platforms grow their publisher business in DACH and the Nordics — and CTV publishers maximize revenue from their ad inventory.

My unique selling proposition: I know the publisher relationship from two perspectives — from the SSP side (FreeWheel) and from the ad server side (Publica). In addition, I have an established network and in-depth market knowledge in DACH and the Nordics, which cannot be built up in the short term.

For AdTech platforms, I handle:

Onboarding new publishers

Ongoing customer support and account reviews upon request

Identification of growth potential in existing accounts

Development of early partnerships into long-term, high-revenue client relationships

For CTV publishers, I handle:

Increasing demand through new SSP and reseller integrations (VAST, OpenRTB, Prebid)

Development of floor pricing strategies

Account optimizations and metadata audits

Technical troubleshooting along the entire ad stack

I work fractionally and project-based — senior know-how for teams that need it, without the cost of permanent employment.

Currently open to new part-time and project-based engagements.