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Sandra Obregón MorianoSO

Sandra Obregón Moriano

Digital and Cultural Transformation Consultant

€200/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sandra

I have extensive experience in the Information Technology area, I believe that people, processes, and technology must go hand in hand.
I am passionate about all aspects of collaborative work, communication, and achieving synergies with the entrepreneurial ecosystem and any company willing to collaborate.
I believe that my hard and soft skills, combined with my experience, are an excellent combination to achieve the objectives and make things happen.
  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • OBREGON LARIOS Y ASOCIADOS
    DIGITAL AND CULTURAL TRANSFORMATION CONSULTANT
    May 2023 - Today (3 years and 1 month)
    Company providing consulting and business services DIGITAL AND CULTURAL TRANSFORMATION CONSULTANT May 2023 – Present Management in increasing the efficiency, quality, and effectiveness of operations, identifying improvement opportunities, design, implementation, and execution of processes and procedures. Achievements:
    • Implementation of internal communication topics:
    • Development of OLA workshop: "The importance of working with connection, empathy, gratitude, and proactivity".
    • Development of internal processes and procedures
    • Intranet Development
    • Development of social networks: LinkedIn, Facebook
    • Implementation of SMART objectives in performance evaluation.
  • ENTEL PERU
    SENIOR COORDINATOR OF PROCESSES, COMMUNICATION, AND INNOVATION
    January 2018 - March 2023 (5 years and 2 months)
    Entel Perú telecommunications company of the Entel Chile group. SENIOR COORDINATOR OF PROCESSES, COMMUNICATION, AND INNOVATION January 2018 - March 2023 Management in generating alliances with the entrepreneurial ecosystem. Improving response times with our internal clients through process improvement and achieving clear, constant, and fluid communication within the Vice Presidency of Technology and Operations (VP IT&O). Being part of the team to lead the Digital and Cultural Transformation of the company. Achievements:
    • Implementation of the company's Digital Maturity Index and growth from facilitator to integrator level in the 6 dimensions (Strategy, Culture and Organization, Customer, Operations, Technology, and Data).
    • Generation of new revenue from generated alliances and implementation of the Allies program.
    • Planning and successful execution of external (B2B, B2C) and internal (datathons, ideathons, etc.) events.
    • Promoting and providing visibility to projects that contributed to the company's purpose through the role of Scrum Master.
    • Reduction of response times for massive incidents from 4 hours to 1 hour.
    • Reduction of times for the IT goods and services process from 3 months to 1 month.
    • Improvement of 5 points in the work climate of the VP IT&O, by establishing participatory annual planning.
    • Process improvement from Demand Management, PMO, Development, Testing, and Implementation. Summary
  • VERIZON
    SENIOR QUALITY CONTROL ANALYST
    December 2011 - May 2013 (1 year and 5 months)
    Global broadband and telecommunications company SENIOR QUALITY CONTROL ANALYST December 2011 – May 2013 Management of testing. Management of the testing quality service. Achievements:
    • Improvement in software delivery times through regression testing by identifying core processes and automating them, from 3 days to 1 day.
    • Cultural transformation oriented towards the customer.

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Education

  • MASTER EN MARKETING–
    Universidad Europea de Madrid,
    2024
    MASTER EN MARKETING–
  • INGENIERA DE SISTEMAS
    UNIFE
    2001
    INGENIERA DE SISTEMAS

Skill set (22)

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