Freelancer profile translated to English.
Back to original languageAbout Sandra
I support SMEs and entrepreneurs in the creation and development of their communication interfaces.
From sole proprietorships to SMEs of 50 people, everyone needs effective communication and marketing strategy to generate sales and/or awareness and engagement, which is the raison d'être of Nuances Com'.
Nuances com' is a network of experts in their fields, human-sized, modern and competitive, of which I am the project manager.
To boost your sales or build a community/network, here are some examples of services I offer with my partners:
- Creation of brand identity with Logo, graphic charter and communication materials.
- All kinds of graphic creations (brochures, flyers, displays) and project presentations in French and English.
- Creation, design and redesign of websites on Wordpress and Elementor, as well as Prestashop!
- Audit of websites and communication interfaces.
- Optimization and creation of SEO content, either one-off or subscription-based, with internal linking and netlinking.
- Support and management of SEA campaigns (Google Ads) with Analytics reporting
- Creation and development of your social networks (Instagram, LinkedIn, Facebook) and content strategy with a community manager
In short, your communication goals are mine, which is why my services are not "catalogable" as each brand issue needs to be approached from its own unique angle.
A project? Need advice?
Contact me on Malt or LinkedIn! Or book a video call directly on my website!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- KingspanSenior Consultant in Digital Marketing & International AcquisitionENVIRONMENTALDecember 2024 - Today (1 year and 8 months)Saint-Priest, FranceWith over 6 years of experience, I assist companies in their digital development in France and internationally.I am involved in both defining the marketing strategy and its operational deployment to improve visibility, generate qualified leads, and support sales growth.My areas of expertiseStrategic Marketing✔ Definition of 360° marketing strategies✔ Go-to-Market and product launches✔ Brand positioning✔ Communication plans✔ International marketing coordinationDigital Acquisition✔ Technical SEO✔ Local SEO✔ GEO (optimization for ChatGPT, Gemini, Perplexity...)✔ Google Ads✔ High-conversion landing pages✔ UX / SXO optimizationContent Marketing✔ Editorial strategy✔ Content calendars✔ SEO writing✔ Emailing campaigns (Klaviyo)✔ B2B social networksWeb✔ Creation of WordPress / Elementor sites✔ Performance optimization✔ Data analysis (GA4, Search Console, Tag Manager)What sets me apart• Strategic and operational vision.• Experience in managing international marketing projects.• Management of 360° strategies across multiple markets.• Launch of new products and support for sales teams.• Strong culture of performance and digital acquisition.Languages🇫🇷 French🇪🇸 Spanish (bilingual)🇬🇧 English (professional)I can undertake one-off assignments (audits, SEO, Google Ads, website creation, content strategy) or support your company long-term as an outsourced marketing consultant.
- ACDIS FranceMarketing ManagerFebruary 2023 - February 2024 (1 year)Lyon, FranceManagement and animation of the company's brands, definition and deployment of the marketing, communication and web plan for growth. Branding and animation of the in-house brand. Product range redesign. Management and animation of the product catalog on marketplaces. Launch of showcase and e-commerce websites. Emailing strategies and niche prospecting, market verticalization.
- My Digital SchoolLecturerMay 2022 - September 2025 (3 years and 4 months)Lyon, FranceLecturer for Bachelor 3 students within the framework of the brief conception and project specification analysis module.
Reviews
Marie-France
BMO CONSEIL
Reviewed on 8/3/2021
Sandra demonstrated agility and attentiveness throughout the entire service.
Recommendations
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Education
- Master in Business or Profit Center Management, specialization in digital project managementIFAG Lyon2020Niveau : Spécialisation management de projets digitaux Niveau : Spécialisation management de projets digitaux Projets aboutis durant la période : Master 1 - Diagnostic stratégique et recommandations sur l'entreprise B2ebike (69) + Evènement Téléthon Master 2 - Création d'un site web (CMS Wordpress) autour de la problématique de la temporalité du black friday en format blog, alimenté par des études et analyses diverses et interviews réalisées auprès de Bonne Gueule, Hast et Ayanature + enquêtes quanti & quali - Projet TREC : Transmission, Reprise, Evaluation et Cession de l'entreprise JANU'SAC (43) - Mémoire Professionnel équivalant à un audit interne complet aboutissant à un plan d'action et recommandations sur l'entreprise Trenta Axome, décliné en dos carré collé type magazine et e-book + Projet Inbound, création et déclinaison des infographies de la campagne NOS ETUDIANTS ONT DU TALENT
- Bachelor's degree in Information and Communication, specialization in organizational communicationUniversité Lumière Lyon 22017Niveau : Parcours Minerve International Économie EspagnolNiveau : Parcours Minerve International Économie Espagnol Projets aboutis durant la période : - Création et conception d'un site web sous Wordpress pour une association - Mémoire universitaire thème Célébrité et anonymat dans l'espace public : investigations, interviews et recherches axées autour du strip-tease et les pratiques privées dans l'espace public
Certifications
- Google Ads Search CertificationGOOGLE2021