Freelancer profile translated to English.
Back to original languageAbout Sandra
With over 15 years of experience, including roles as Head of Marketing and Channel Marketing Manager, I am involved in both strategy definition and operational management: go-to-market, partner programs, lead generation, brand positioning, and Marketing/Sales/Product alignment.
Accustomed to working in high-growth environments, I bring a structured, ROI- and performance-oriented approach, with strong cross-functional coordination and KPI management skills.
Key Expertise
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- SILAECHANNEL MARKETING MANAGEROctober 2022 - July 2026 (3 years and 9 months)Definition and management of national channel marketing strategy. Structuring of partner co-marketing programs (campaigns, webinars, content). Implementation of lead generation initiatives. Direct contribution to feeding the sales pipeline. Performance monitoring through marketing and sales KPIs. Cross-functional coordination with Sales, Product, and Communication teams. Contribution to brand positioning and awareness strategy. Head of Marketing, SaaS, B2B, Demand Generation, Channel Marketing, Go-to-Market.
- MieleMarketing ManagerRAW MATERIALS INDUSTRYApril 2022 - August 2022 (4 months)Le Blanc-Mesnil, FranceEstablish the marketing plan for the HCS (Hotel, Care, Service) and LMD (Laboratory, Medical, Dental) segments.Deploy the action plan (adaptation of sales support tools, promotion, advertising, lead generation, events, trade shows, website animation, blog, LinkedIn page).Manage the product range: manage the range, highlight benefits, train sales teams and customers.Ensure the success of new product launches (timing, budget, volume, marketing activations).
- TRAVEL PLANETMARKETING & COMMUNICATION MANAGERJanuary 2020 - January 2022 (2 years)Definition and deployment of the global marketing strategy. Management of the multi-channel marketing and communication plan. Structuring of brand positioning and visual identity. Coordination of new feature launches. Competitive analysis and creation of sales support tools. Team management (communication, graphic design, web). Marketing Department, Branding, Strategic Marketing, Management.
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Education
- Certificat Marketing Digital , MARKETING DIGITALESCP Europe2017Certificat Marketing Digital , MARKETING DIGITAL
- Master's degreeGroupe Ecole supérieure de Commerce et de Management2005Master's degree