Freelancer profile translated to English.

Description

Art Director specializing in the world of fashion and lifestyle, I support creators and brands in defining and deploying their visual universe. My approach merges pure aesthetics (AD) and business effectiveness (Brand Strategy) to transform your image into a growth lever.

My areas of intervention:

Art Direction & Shoots: Moodboard conception, casting (teams, models, MUA), scouting, and operational management on the day.

E-commerce Image Consulting: Optimization of your product pages, look styling, and pose direction to maximize the desirability of your collections.

Brand Support: The right-hand person for creators in brand launches, visual storytelling, and sales space design.

Social Media & UGC Strategy: Creation of authentic and effective content aligned with your brand DNA.

Why work together? Currently specializing in Digital Brand Management and with practical field experience (Shoots, Showrooms), I bring rigorous structure to your creative projects. I don't just create 'beautiful images,' I build a coherent identity that resonates with your target audience.

Ready to collaborate to elevate your brand's image? Let's discuss your project!

Industry field of expertise

Languages

English
Native or bilingual
Portuguese
Conversational
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Printemps Haussman
Personal Shopper
LUXURY GOODS
October 2022 - Today (3 years and 8 months)
Paris, France
Personal Shopping & Clienteling (VIP) Experience
• Management of a loyal VIP portfolio (local and international clients) with regular purchases.
• Tailored shopping assistance: in-store, remote selling, and exclusive services.
• Personalized advice on style, body shape, and creation of silhouettes adapted to client needs.
• Organization and accompaniment of VIP clients to private events and exclusive activations.
• Proactive presentation of the Personal Shopping service and recruitment of new clients.

Brand Image, Content & Experience
• Creation of content enhancing the Personal Shopping service and partner brands.
• Presenter for fashion & luxury-oriented live shopping sessions.
• Conception of silhouettes for in-store merchandising to elevate brand image.
• Coordination and support of influencer shoots (styling, item selection).
• Regular participation in training sessions and private presentations organized by Brands.
• Trend analysis and cross-functional expertise across all luxury sectors.

Omnichannel & Inter-Team Coordination
• Printemps.com Referent: support and training for teams on omnichannel tools.
• Highlighting and support of commercial operations (promotions, new arrivals, key events).
• Contribution to a fluid customer experience between store, digital, and remote selling.
Styling Art Direction Branding
Louise Misha
Children's Stylist Assistant
FASHION AND COSMETICS
September 2019 - February 2020 (5 months)
Paris, France
• Creation of technical drawings and markers for production.
• Design of patterns and graphic proposals for collections and unique pieces.
• Children's fashion and trend monitoring: analysis of new collections, colors, and prints.
• Organization and management of showroom to present collections to clients and partners.
• Coordination and follow-up of shoots and editorial projects: logistics, styling.
• Creation of mood boards, mini lookbooks.
• Creation and layout of commercial materials.
• Quality control, garment adjustments to ensure quality and finish.
Styling
Glase
Stylist
FASHION AND COSMETICS
January 2019 - Today (7 years and 5 months)
Paris, France
Art Direction & Styling
• Art direction of shoots in collaboration with the designer, ensuring visual and conceptual coherence.
• Creation of looks and coordination of styling for each photo session.
• Selection of locations, models, set design.
• Complete management of the organization on the day.
Art Direction Styling Project Management