Freelancer profile translated to English.

Description

For *16 years*, I have been an expert in digital strategy and a passionate, curious project director. I support you from start to finish, from your strategic thinking to the management and implementation of inspiring projects that will enable you to better understand your customers, attract new ones, and retain them by offering them a fluid and seamless omnichannel experience.

I am trusted for providing inspiring visions and coordinating high-performing digital transformation projects. *Digital Strategy, Branding, Marketing, and Sales* and *Waterfall and Agile Project Management* for *Digital Transformation*, CRM, Marketing, Sales, and Product Owner are my pillars and daily added value.

Passionate about Marketing, UX, and Digital, I am enthusiastic, persistent, customer and results-oriented, with a proven interpersonal skill.

I enjoy helping my clients generate valuable and profitable ideas, interacting with strategic and operational stakeholders, thinking through and proposing the best possible high-value strategies, tracking and achieving concrete results, while fostering a prosperous and pleasant working environment.

It will therefore be a pleasure to support you in all your key digital transformation projects.

My areas of expertise in a few words: Digital Strategy, (Re)positioning and Branding Strategy, UX Design, Agile Coaching, Scrum Methods, Customer Journeys, Product Management, Marketing, Sales, Services, Business Process Management, Content Management System, Content Management, Social Networks, Change Management and Training, Digital Transformation Project Management, Adobe, Salesforce, Microsoft Dynamics.

See you soon,

Sandra

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Digital S. Consulting Company
Digital Sales Marketing Branding Strategist & Project Director
CONSULTING AND AUDITS
March 2019 - Today (7 years and 3 months)
My passion and my job consist in helping my clients Start-up/ Small or Big Companies in all sectors all around the world in their global digital transformation. A global Marketing Strategy, Digital and Customer Experience with delivery of digital and innovative operational solutions.
A structured ecosystem focused in one goal : serve my clients, make their customers happy and loyal and build a strong relationship with them.

• Challenge & rethink digital strategy
• Build and host ideation workshops with the top management and board members
• Think & suggest new paths and brand positions
• Suggest the best business models to achieve stakes
• Manage digital projects
digital; strategy; workshops; top management; brand Business Model Project Management Salesforce; Marketing
Sergent Major
Digital Strategy Manager
CONSULTING AND AUDITS
January 2019 - June 2019 (5 months)
Consulting mission in digital strategy and proposal of inspiring, high-performing business models.
Support for CEOs and Management Committee members.
Business Strategy Business Plan Business Model Marketing CRM
FNAC Darty
Head of Digital CRM Marketing Projects Group
E-COMMERCE
November 2015 - January 2019 (3 years and 2 months)
Ivry-sur-Seine, France
Mission of support and inspiring strategic vision for customer acquisition and loyalty strategies, through to delivery, including strategic framing, proposal of high-performing customer journeys, team coordination, and deliverable development.
3 focus areas: project roadmap management, team animation, and budget control.

-- Design the best omnichannel, multi-device strategies for acquisition, engagement, anti-churn, and customer loyalty, with an ROI vision.
-- Map customer journeys and associated 360° experiences.
-- Lead a multidisciplinary team of 10 people.
-- Lead steering committees with Management Committee members and supervise teams.
-- Manage and track the budget associated with the build.
-- Co-create and lead the entire Group roadmap for Strategic Digital, CRM, Marketing, and Sales projects through to delivery.
Customer Knowledge BI
Segments and recommendations for performance Marketing and Sales CRM action plans
Email campaigns // 2 million emails per year
Push campaigns and customer lifecycle animation // 2 million active members
Content Management System
UX Projects
Branding and e-reputation topics
Product recommendations and predictive analytics
Marketplace
Net Promoter Scores and animation of an ambassador community
Monitoring online sentiment and customer re-engagement campaigns
Partnerships for existing loyalty programs (Deezer, MyCanal Project)
Project Management CRM Marketing Traffic Acquisition Customer Loyalty AMOA Emailing Community Management Sales Strategy Strategic Planning Business Model ROI Customer Journey Team Management Big Data Mobile Application Content Marketing User Experience Design Branding Social Networks