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Sandra L.SL

Sandra L.

✅ E-Mail Marketing | Conversion Optimization

€520/day
München, DE
8-15 years
Conversion Rate Optimization
E-Mail-Marketing
E-Commerce
A/B Testing
Klaviyo

Average response time: 1 hour

Freelancer profile translated to English.
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About Sandra

I am a conversion-oriented marketer with a passion for Conversion Optimization, UX, and E-mail Marketing.

With international experience in Digital and Growth Marketing, Customer and Team Management, I bring both strategic thinking and practical implementation. My drivers are curiosity, entrepreneurial spirit, and my enthusiasm for everything related to Growth, AI, Technology, Design, and Business.

Looking for support to optimize your online shop/website or take your e-mail marketing to the next level? Let's talk, I'm looking forward to exciting projects.

  • German

    Native or bilingual

  • English

    Fluent

  • Dutch

    Basic

Can work on-site
München (up to 50km)

Experience

  • Freelance
    E-Mail Marketing & Conversion Rate Optimization for Online Shops
    March 2021 - Today (5 years and 3 months)
    I help online shops solve two problems: converting more visitors and turning one-time buyers into repeat customers.

    My approach combines three things:

    📬 E-mail & Retention Marketing:StrongKlaviyoautomations and sales-focused, audience-relevant campaigns.

    📈 Conversion Rate Optimization (CRO):Figuring out what stops visitors from buying, running A/B tests, and generating more revenue.

    🧠 Behavioral Psychology:Using proven tactics as a foundation for more conversions.

    What this means for you:
    • More paying customers = higher revenue
    • Lower acquisition costs for the traffic you already have
    • Higher Customer Lifetime Value = sustainable profitability
    Send me a message now for a free initial consultation!
    Conversion Rate Optimization E-Commerce E-Mail-Marketing Klaviyo UX Consulting
  • GoodKarma Agency
    CRO Specialist
    October 2022 - September 2024 (1 year and 11 months)
    Handling the full CRO process for several clients: data analysis, user research, ideations and prioritisation, A/B testing, post-test analysis, strategic test roadmapping, client consultation.

    Set up the CRO SOP
    Conversion Rate Optimization A/B Testing User Research Data Analytics Client Management
  • Emakina,
    Growth Lead
    April 2021 - February 2022 (10 months)
    - Set up and managing of the CRO growth teams
    - Creating growth reports, monitoring results, setting the focus, steering team in right direction
    - Client consultation and management
    Growth Strategy Conversion Rate Optimization
Check out Sandra's experience

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Education

  • MSc in Persuasive Communication
    University of Amsterdam
    2016
    Master of Science
  • Bacherlor of Arts in Communication Science
    University of Salzburg
    2012
    Bacherlor of Arts
Check out Sandra's education

Skill set

Google Analytics
Hotjar
Growth Strategy
Marketing Strategy
User Research
Data Analytics
Client Management

Categories