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Sandra Hernández CabaSH

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Freelancer profile translated to English.
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About Sandra

Born in Madrid (February 1974), she is a journalist with extensive experience in corporate communication, a consolidated network of contacts, and great creative ability to generate newsworthy arguments, susceptible to being disseminated in general and sectorial media.


She holds a degree in Journalism from the Complutense University of Madrid, postgraduate studies in Marketing and Business Communication, and has more than 20 years of experience as Director of Communication and Public Relations.


As an active journalist, she worked at Radio España (1997 – 2001) and Deporweb (2001-2002), and the magazines Business&Class, Emociones del Vino, and Selected Class (2012 - 2015). As Director of Communication and PR, she was part of the CMG agency (2002 – 2011), before founding Bucket Comunicación (2011-2015). She currently works as a freelance Dircom, is the editor of her own digital magazine Charlie&Co, and collaborates in event coverage and content writing for Vocento.
  • English

    Conversational

  • Spanish

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • Bucket
    Media Communication, Press, PR
    PRESS AND MEDIA
    September 2011 - Today (14 years and 9 months)
    Madrid, Spain
    COMPETENCIES
    Actions aimed at generating knowledge and awareness about the brand, its products and services, and consolidating the relationship of its spokespersons with the designated contacts in the target media, by generating attractive arguments that arouse their interest and motivate effective and continuous prescription. This is achieved by designing specific themes for each sector, adapting the tone and format to each type of media, and planning actions in time according to editorial calendars.

    CLIENTS
    Insparya, Foreo, Lubets, Sanex, Cardiva, Clínicas Carla Barber, Farmacias.com, DNActive, Labec Pharma, Clínica Fernando Soria, Ocean Clinic, StylePrive.com, L:A Bruket, Patyka, Clínica Millán&Vila-Rovira, Salón Noelia Jiménez, Clínica Doctor Valdés, Rip Curl, Miller&Marc, One Oak Brand, Sternitz, Lince&Lobo; Cold & Indi, Piaget. iVoox, Joopy, Wembley Studios, Harbiz, Stay App, Skeepers, Toovari, Cegid, Deporvillage.com, OneFit, Madrid Surf Film Festival, Guau&Cat, Grupo Tello Alimentación, Bodegas Martínez Lacuesta, DO Melocotón de Calanda, Uvinum.es, AALTO Bodegas y Viñedos, Solán de Cabras, Hero, Ponche Caballero, Bodega Valdrinal, DO Valdepeñas, Häagen Dazs, Old El Paso, Perrier Jouët, Campo Viejo, Alcorta, Azpilicueta, Ysios, Aura, Tarsus, Tequila José Cuervo, vodka Roberto Cavalli, Champagne Diadema, rum and tequila Porfidio, Q Tonic, Whitley Neill gin, Pan Delirio, Bálamo, Círculo Marisquería, Café de París, Quispe, Habba Hoteles, Hacienda Zorita Wine Hotel & SPA, Natural Reserve Hacienda Zorita, Godwana Experiences, NH Resorts, La Zagaleta, Gotessons, Molecot, CIWF, Motoreto, Miniplanta, Wosh, Tuvalum, Micole, Liife, MOC, Classlife, Coin Invest, Kidalos, CPP, Editorial LoQueNoExiste, Home Box, Montaña Estudio, Apadrinaunolivo.org, Pop Up Art, Falomir Juegos, Seguros Pelayo, Consultora Necesitas Formación, Fundación Conexus, Ilustre Colegio Procuradores de Madrid, Lancia, Hyundai...
    Corporate Content Writing Newsworthy Arguments Communication Campaigns Press Releases Communication Consultant

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Education

  • Degree in Information Sciences
    Complutense University of Madrid
    1998
    Periodismo

Skill set

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