Freelancer profile translated to English.
Back to original languageAbout Sandra
I am an experienced international communication expert specializing in Change Communication, IT Change Communication, and Internal & External Communication (Corporate Communication) with a degree in Business Administration, specializing in Marketing and Sales Management.
I can look back on more than 20 years of international career - almost 13 years of which were in the commercial vehicle and automotive industry - and have held various senior positions as a Project Manager and Marketing and Communication Expert in global companies such as MAN Truck & Bus SE, MAN Finance International GmbH, and Hewlett-Packard EMEA GmbH.
Throughout my professional career, I have repeatedly dealt with interdisciplinary topics such as IT test management, strategy, diversity and inclusion, change management, cultural change, and project and event management. I bring a broad spectrum of experience, having worked in various industries such as commercial vehicles, financial services, insurance, technology, logistics & mobility, and fashion & lifestyle.
My working style is characterized by a hands-on mentality, independent work, strong communication skills, and high flexibility.
German
Native or bilingual
English
Fluent
Swedish
Basic
Italian
Basic
Remote only
Primarily works remotely
Experience
- Sparkling & Style GmbHCEO & Founder - FreelancerCONSULTING AND AUDITSJuly 2022 - Today (3 years and 10 months)Munich, GermanyIT-PMO/Project Communication - International Chemical GroupPlanning, management, and implementation of internal communication for various IT projects / IT productsPreparation of technical content for different target groups (departments, end-users, management)Creation of project newsletters, presentations, articles, visuals, and status reportsDevelopment of communication concepts for change projects (software rollouts, migrations)Interface function between IT, project management, and business departmentsOrganization and moderation of project meetings, information events, and stakeholder workshopsSupport of training and rollout campaigns as part of digital transformationSupport in stakeholder management to ensure consistent project language and visualizationInterim Manager Corporate Communication:Responsible for the internal and external communication of an interior design manufacturer. Responsibilities include: Intranet maintenance, website, communication concept, corporate presentations, product communication, creation of briefings + presentations, press releases, agency management, stakeholder communicationIT Change Communication:Support of a large IT project in the mobility & logistics sector with all communication activities for the rollout of a new digital shop based on ServiceNowConception & implementation of an online marketing strategy for a start-up company entering the German market, including website setup, social media, advertorials, email campaigns, etc.Conception and technical implementation of websites with WordPress, including content creation for various industriesProject Manager eCommerce:International new customer acquisition and onboarding of e-commerce platforms via Mirakl Connect (Industry: Fashion & Lifestyle)Creation of product descriptions, website content, and blog articlesDesign & implementation of email newsletter campaigns, including content creation
- MAN Truck & Bus SEProject Manager Sales Strategy / PMO Cultural ChangeAUTOMOBILEJuly 2020 - December 2023 (3 years and 6 months)Munich, GermanyConception, implementation, and preparation of the rollout of an international sales strategyConception & creation of a Strategy Playbook as a basis for documentation and communicationClose cross-functional collaboration with all business units, support functions, and sales areasOrganization and execution of Strategy Sprint Workshops & regular Strategy Town HallsUnification and consolidation of country strategies (Go-to-Market Strategies)Conception, development, and implementation of internal communication strategiesPMO Culture & Diversity with a focus on cultural change & leadershipProject lead for Sales on the topic of Sustainability (ESG)
- MAN Truck & Bus SESales Communication & Event ManagerAUTOMOBILEDecember 2017 - June 2020 (2 years and 7 months)Munich, GermanyImplementation of new communication formats (internal cross-departmental communication, newsletters, digital, hybrid, and on-site events)Internal cross-departmental sales communication worldwideEvent management: Planning, organization, and coordination of internal executive events as well as management and coordination of interfaces (marketing, agencies, external service providers)Project management for the rollout of a new intranet in sales: Coordination, alignment, and management of a project team of 10-15 colleaguesInternal change program for cultural change with a focus on cultural change, leadership, leadership guidelines, corporate values, employees, organization, and diversity & inclusionConducting international change management workshops at management level
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Education
- Dipl.-Betriebswirtin (FH)University of Applied Sciences2005Dipl.-Betriebswirtin (FH)
- Commercial Clerk ApprenticeshipRealschule II Coburg1997Berufsausbildung zur Bürokauffrau
Certifications
- Professional Scrum MasterScrum.org2024
- Digital Marketing Project ManagerOne Career2024