Freelancer profile translated to English.

Description

Experienced consultant in marketing, communication, and project management, I support companies, institutions, and associations in structuring, managing, and deploying their actions (strategy, communication, campaigns, events, partnerships).

20 years of experience in demanding environments: retail, agri-food, local authorities, private companies, startups, associations.

Expertise:

– Development and deployment of marketing & communication strategies

– Complex project management (internal, agencies, suppliers, CRM, planning, budgets)

– Operational management

– Market analysis, studies, benchmarks, strategic recommendations

– Community management & content (social networks, PR, events)

– Implementation and monitoring of KPIs, dashboards, internal processes

– Business development & partnerships (prospecting, offers, contracts)

Key achievements:

– Management of PGC (Pre-packaged Goods) and equipment goods brands portfolio in operational marketing

– Operational direction of marketing teams and projects

– Complete structuring of marketing/communication strategies for cooperatives, startups, and institutions

– Creation of solutions, identities, and tools (branding, CRM, materials, campaigns)

- Creation and management of a commercial unit: fast food

Methods & tools:

Project Management – KPIs – CRM – Office Suite – Adobe Suite – WordPress – Canva – social networks – AI usage – multidisciplinary coordination.

Objective: to provide senior operational, structuring, and immediately actionable expertise.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Saint-Denis (up to 50km)

FOURMIZE REUNION|
PARTNERSHIP MARKETING MANAGER |
ENVIRONMENTAL
April 2022 - August 2023 (1 year and 4 months)
Le Port, Reunion
• Marketing: KPI implementation and monitoring, market analysis, community recruitment strategy implementation
• Communication: social media management, events, PR,
• Partnership: prospecting, contracting, and offer monitoring
• Sales: CRM implementation, prospecting strategy, sales management (objectives, monitoring, …)
Marketing Communication Partnerships CRM
HIGHCO DATA
OPERATIONAL MANAGER
June 2015 - December 2020 (5 years and 6 months)
Aix-en-Provence, France
Management of operational marketing projects:
• Support the sales team in responding to client needs
• Coordination of operations with the client, internal departments (IT, creative, production, logistics, accounting, …) and external service providers
• Implementation of operations respecting mechanics, deadlines, and budgets (file preparation, element control and validation, delegation to project managers, …)
• Ensure statistical, production, or logistical monitoring of operations
• Portfolio managed directly – Oppo France, Panasonic, Fleury Michon, Johnson & Johnson, Brossard, Lactalis, Labeyrie Fine Foods, Agrial, Kronenbourg, … Management - 5 project managers and 2 assistants:
• Recruitment, training, and support of teams in various markets (PGC, Equipment Goods, New Markets).
• Management of an annual multi-brand portfolio
Project Management Team Management Marketing Analytics KPI Operational Marketing
OPTION 3
ASSOCIATE CONSULTANT
January 2013 - January 2014 (1 year)
• Business consulting: logistics, marketing, communication, business development.
• Company creation, visual identity (brochure, website, …), prospecting, communication missions with clients
Corporate Strategy Marketing and Communication Planning Operational Marketing Project Management