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Sandra FersztmanSF

Sandra Fersztman

Content strategist | Linkedin strategy

€650/day
18 projects
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sandra

✏️"All stories that are not told do not exist."

LinkedIn strategist, I support you and train your teams from getting started with the network to publishing, to make your expertise visible and your brand shine.

Content strategist, I design the narratives and formats that make people want to follow a brand, a catalog, or a narrative universe.

My method: positioning analysis + storytelling + editorial strategy. From the field to the right words.

🎯 LINKEDIN STRATEGY | Executives, managers, companies
Make LinkedIn a tool for visibility and conquest.
→ Individual support: positioning, profile redesign, editorial strategy
→ Coach writer: your voice, your words, your style, to give impact to your content and make AI a strategic ally rather than a simple executor
→ Corporate LinkedIn training: Crédit Agricole, Sanofi, Dim…
→ Personal branding & LinkedIn workshops: École des Ponts et Chaussées, Emlyon

Achievements: nearly 20 executives and managers supported individually; storytelling coaching for an entrepreneur incubated until a successful fundraising.
⭐ 10 client recommendations on Malt, highlighting a keen understanding of needs, concrete quick-wins, and a real ability to ask the right questions.

🎬 CONTENT STRATEGIST | Entertainment
Design narrative universes and content strategies. Coherence between monitoring, strategy, and narrative.
Universal Pictures, Join the room
→ Market monitoring transformed into editorial strategy (storytelling newsletter)
→ Design of transmedia formats, IP360
→ Narrative development and character architecture
Achievements: Universal Monsters collector's box set → €350K turnover, +3400% vs initial target, international best practice.

☀️ What drives me?
Give a voice to those who don't have one. Make visible what is not. Find the right words.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • La fabrique des ID
    Communication | Storytelling | Personal branding | LinkedIn
    HUMAN RESOURCES
    March 2017 - Today (9 years and 4 months)
    Paris, France
    • LinkedIn strategy | Executives, managers, companies
    Make LinkedIn a tool for visibility and conquest.
    → Individual support: positioning, profile redesign, editorial strategy
    → Coach writer: identify your voice, give impact to your content and make AI a strategic ally
    → Corporate LinkedIn training
    → Personal branding & LinkedIn workshops
    • Content strategist | Entertainment
    → trend monitoring and analysis
    → potential assessment
    → brand content and narrative formats
    Reveal stories and develop potential
    • Career design | Higher education
    → career workshops: exploration, prototyping, iteration, design thinking applied to career. To build your ideal path, tailor-made.
    → personal branding & storytelling workshops: build and showcase your professional identity
    LinkedIn Storytelling Digital communication Branding Personal branding
  • Athom Entertainment | Join The Room
    Content strategist | Brand content
    FILM AND AV
    February 2016 - Today (10 years and 6 months)
    Paris, France
    Script reading, potential assessment.
    Narrative development and character architecture.
    Transmedia format design.
    Creation of brand partnership files.
    Trend analysis, content monitoring.
    Brand strategy.

    Transform potential into IP360

    #tvseries #brandcontent #transmedia
    Digital communication Storytelling Web marketing Brand content Social media
  • Sanofi General Medicines - Belgium
    Copywriting
    February 2022 - February 2022
    Paris, France
    Instagram carousel copywriting mission
    Subject: multiple sclerosis.
    Target: people with the disease and their loved ones.
    Objective: share the stages, the emotions, from diagnosis to tips for living with the disease on a daily basis.
    Message: informative.
    Tone: simplicity, accessibility. Simplification for public access.
    Storytelling Web writing Social media Communication Copywriting

Reviews

4.9

Out of 10 ratings

LouisL

Louis

Qomons

Reviewed on 3/10/2022

I called on Sandra for help with personal branding and writing. I am very happy and satisfied with the service and the exchanges. She has a great ability to ask the right questions to quickly understand needs and challenges, rephrase them and extract all the necessary material. Thank you
P

Prasad

VizPoint

Reviewed on 7/23/2021

Sandra was very attentive to my needs, she has great expertise on LinkedIn and I highly recommend her if you want to boost your visibility on social networks! I am very satisfied with the work and even better than I expected.

Recommendations

FU
SL
Former user and 1 other person have recommended Sandra

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Education

  • Design thinking
    Ecole des Ponts - dschool
    Les fondamentaux du design thinking
  • Facilitation
    Klap design
    Intelligence collective

Certifications

  • Design thinking
    dschool Ecole des Ponts
    Market research Creativity Storytelling

Skill set

Categories