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Sandra EquinetSE

Sandra Equinet

Right-hand woman to executive

€550/day
Lille, FR
15+ years

Average response time: 12 hours

Freelancer profile translated to English.
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About Sandra

Strategic and operational right-hand woman, I support executives of VSEs and SMEs in structuring their organization, coordinating their projects, and developing their communication.

With over 20 years of experience in mass retail, including 10 years in marketing and communication, I have held various transversal roles: executive assistant, coordinator, project manager, and partnership manager. This background has allowed me to develop a global vision of how a company operates and the challenges faced by executives and their teams.

Today, I work with companies that wish to take a step back, structure their organization, or temporarily strengthen their teams on communication, project coordination, or internal organization topics.

My approach is based on a simple conviction: when a company grows, the organization must evolve at the same pace. Bringing clarity, structuring actions, and aligning teams often helps to streamline operations and improve collective efficiency.

I therefore act as a trusted partner to executives and their teams, with both a strategic and highly operational approach.

Each mission begins with a phase of listening and understanding the challenges. The goal is to quickly identify priorities and propose concrete actions adapted to the company's reality.

My approach is based on three principles:

  • Pragmatism: proposing simple and effective solutions
  • Proximity: working collaboratively with the teams
  • Action: moving quickly from reflection to implementation

I always intervene with the aim of bringing clarity, method, serenity, and time savings for the Executive.
  • French

    Native or bilingual

Can work on-site
Lille (up to 50km)

Experience

  • CHEFS D'ENTREPRISES TPE
    Right-hand woman to executive
    November 2019 - Today (6 years and 9 months)
    Lille, France
    I support executives of VSEs and SMEs as a strategic and operational right-hand woman.

    🎯 My mission is to enable them to refocus on their core business by taking charge of strategic and organizational issues that consume their time, energy... and often their mental load.

    With over 20 years of experience in mass retail, including 10 years in Marketing and Communication, I have held various transversal roles: Executive Assistant, Coordinator, Project Manager, Partnership Manager. This experience allows me to intervene with agility and proximity, to relieve them and help them move forward with more serenity.

    What drives me? Listening, understanding challenges, and building concrete, effective, and tailor-made solutions alongside them.

    My support helps to:

    ➕ Structure external communication: strategy, action plan, content creation (posts, videos, writing...), visibility on social networks,

    ➕ Develop internal communication for a collective dynamic aligned with objectives. Good internal communication is a major asset,

    ➕ Optimize processes and manage transversal projects: OPCO files, team building, contract renegotiation,

    ➕ Free up administrative constraints to move forward more serenely on priorities.
    Executive's right-hand man Internal communication Communication strategy Partnerships Social networks
  • LES SALONS DU MONDE ADDICT
    Right-hand woman to executive
    January 2019 - Today (7 years and 7 months)
    I support Les Salons du Monde Addict as a strategic and operational right-hand woman to the Executive.

    My role consists of supporting development by structuring the organization, coordinating teams, and managing certain transversal projects.

    In this context, my missions:

    • Coordination of projects and support for the Executive in activity management
    • Structuring the organization and optimizing internal processes
    • Strategic advice to support business development
    • Management and structuring of trade show communication
    • Coordination of actions between internal teams
    • Renegotiation and monitoring of certain contracts and service providers
    • Team support to strengthen coherence and collective dynamics
    • Employer branding

    This mission is part of a strategic and operational right-hand woman role.
    Executive's right-hand man Employer branding Internal communication Business structuring Project coordination
  • LES COMPTOIRS DU COMMERCE
    Right-hand woman to executive
    January 2019 - Today (7 years and 7 months)
    Mouvaux, France
    For over 5 years, I have been supporting the association Les Comptoirs du Commerce in Mouvaux in structuring and managing its communication, with the aim of promoting local businesses and strengthening the commercial dynamic of the territory.

    Alongside the association's board, my role consists of:

    • Managing the association's social networks and developing its visibility
    • Highlighting merchants through dedicated content (portraits, photos, videos)
    • Supporting the organization and communication around commercial promotions, contests, and events
    • Uniting merchants around collective actions
    • Ensuring liaison with the town hall and local partners

    This mission is part of an initiative to promote local commerce and revitalize the local economic fabric, using communication as a lever to enhance the visibility of merchants and the attractiveness of the town center.

    This support can be extended to other merchant associations, trade unions, or local authorities wishing to structure their communication and animate their network of merchants.

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Education

  • Strategic Marketing
    Marketing stratégique

Skill set

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