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Sandra DuarteSD

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Freelancer profile translated to English.
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About Sandra

I am a freelance consultant specializing in the creation of innovative concepts and the reinvention of spaces in the hospitality and event sector. I am also a Consultant in optimizing Airbnb seasonal rentals.


With 15 years of experience in brand strategy and complex project management, I distinguish myself by my ability to combine creativity and pragmatism to design concrete and impactful solutions. My approach aims to create unique experiences, both emotional and business-driven, that leave a lasting impression on your clients.


I am passionate about projects where people and experience are at the heart of the thinking. My expertise ranges from creating immersive places to designing memorable events, optimizing customer journeys, and developing differentiating brand strategies. If you have a project or a need, contact me to discuss it!
  • French

    Native or bilingual

  • English

    Fluent

  • Portuguese

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Duarte Consulting
    Freelance Consultant in Brand Strategy, Creator of Experiences that Generate Results and Emotions
    CONSULTING AND AUDITS
    October 2024 - Today (1 year and 7 months)
    Saint-Maur-des-Fossés, France
    Here are the missions I can be entrusted with:
    - **AirBnb Coach**: Consultant in seasonal rental optimization
    - **Customer Experience Audit and Optimization**: Conduct a comprehensive audit of the customer journey by analyzing interactions, friction points, and expressed needs. This analysis is based on customer feedback (interviews, online reviews, competitor feedback) to identify necessary improvements. Based on these insights, I can propose engaging and immersive sensory experience concepts, accompanied by basic and inspirational mood boards, aligned with the client's objectives.
    - **Contact Point Design and Optimization**: Advise on the visual and sensory design of reception and relaxation areas to enhance the customer experience from arrival.
    - **Development Project Management**: Manage projects such as space renovation or redesign, ensuring deadlines and budgets are met.
    - **Visual Creation or Redesign Management**: Oversee a brand visual identity project from A to Z and act as a liaison with creatives and service providers.
    - **Visual Image and Graphic Charter Optimization**: Ensure the consistency of the visual identity (colors, logos, typography) across all communication materials and within spaces, in collaboration with a designer or design agency, to guarantee an aligned and impactful brand.
    - **Brand Positioning, Storytelling, and Concept**: Organize a collaborative workshop to jointly define the brand positioning and storytelling of the spa, in order to align the establishment's vision with the target clientele's expectations.
    - **Private Event Concept Design**: Develop exclusive event ideas to build customer loyalty and enhance brand awareness.
    - **Workshop/Brainstorming Session Facilitation**: Preparation, Organization, Animation
  • Projet Maison Duarte
    Entrepreneur in the Hospitality Sector
    HEALTH AND WELLNESS
    May 2024 - Today (2 years and 1 month)
    Saint-Maur-des-Fossés, France
    Entrepreneurial project in creation

    -Development of an immersive design concept: creation of a unique space, combining aesthetics and innovation, integrating immersive customer experiences through themed areas.

    -Creation of engaging experiences: user journeys designed to maximize interaction with the space.

    -Creative project management: supervision of design with experts in design and layout.
  • FutureBrand
    Associate Account Director
    CONSULTING AND AUDITS
    February 2019 - Today (7 years and 4 months)
    Neuilly-sur-Seine, France
    Agency distinctions: ranked #1 branding agency in France for the years 2021, 2022, and 2023, and a client satisfaction rate of 99.3% in 2023.

    Missions:
    -Support for brands in transformation such as Patchi in the hospitality sector, with a focus on place creation and retail experience (from opening, average occupancy rate of 85%, positive customer feedback, +20% overall revenue).

    -Brand experience and brand platform development: definition and implementation of new identities, various sectors.

    -Team management and supervision of multidisciplinary teams.

    -Operational leadership: taking initiatives for the redesign of internal processes, increasing team productivity.

    -Budgetary and financial supervision of strategic budgets.

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Education

  • Master of Management
    SKEMA, Business School
    2009
    Master en Management, Marketing
  • Prépa HEC
    Lycée Theillard de Chardin
    2005
    Prépa HEC

Skill set

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