About Sandra
French
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Experience
- Duarte ConsultingFreelance Consultant in Brand Strategy, Creator of Experiences that Generate Results and EmotionsCONSULTING AND AUDITSOctober 2024 - Today (1 year and 7 months)Saint-Maur-des-Fossés, FranceHere are the missions I can be entrusted with:- **AirBnb Coach**: Consultant in seasonal rental optimization- **Customer Experience Audit and Optimization**: Conduct a comprehensive audit of the customer journey by analyzing interactions, friction points, and expressed needs. This analysis is based on customer feedback (interviews, online reviews, competitor feedback) to identify necessary improvements. Based on these insights, I can propose engaging and immersive sensory experience concepts, accompanied by basic and inspirational mood boards, aligned with the client's objectives.- **Contact Point Design and Optimization**: Advise on the visual and sensory design of reception and relaxation areas to enhance the customer experience from arrival.- **Development Project Management**: Manage projects such as space renovation or redesign, ensuring deadlines and budgets are met.- **Visual Creation or Redesign Management**: Oversee a brand visual identity project from A to Z and act as a liaison with creatives and service providers.- **Visual Image and Graphic Charter Optimization**: Ensure the consistency of the visual identity (colors, logos, typography) across all communication materials and within spaces, in collaboration with a designer or design agency, to guarantee an aligned and impactful brand.- **Brand Positioning, Storytelling, and Concept**: Organize a collaborative workshop to jointly define the brand positioning and storytelling of the spa, in order to align the establishment's vision with the target clientele's expectations.- **Private Event Concept Design**: Develop exclusive event ideas to build customer loyalty and enhance brand awareness.- **Workshop/Brainstorming Session Facilitation**: Preparation, Organization, Animation
- Projet Maison DuarteEntrepreneur in the Hospitality SectorHEALTH AND WELLNESSMay 2024 - Today (2 years and 1 month)Saint-Maur-des-Fossés, FranceEntrepreneurial project in creation-Development of an immersive design concept: creation of a unique space, combining aesthetics and innovation, integrating immersive customer experiences through themed areas.-Creation of engaging experiences: user journeys designed to maximize interaction with the space.-Creative project management: supervision of design with experts in design and layout.
- FutureBrandAssociate Account DirectorCONSULTING AND AUDITSFebruary 2019 - Today (7 years and 4 months)Neuilly-sur-Seine, FranceAgency distinctions: ranked #1 branding agency in France for the years 2021, 2022, and 2023, and a client satisfaction rate of 99.3% in 2023.Missions:-Support for brands in transformation such as Patchi in the hospitality sector, with a focus on place creation and retail experience (from opening, average occupancy rate of 85%, positive customer feedback, +20% overall revenue).-Brand experience and brand platform development: definition and implementation of new identities, various sectors.-Team management and supervision of multidisciplinary teams.-Operational leadership: taking initiatives for the redesign of internal processes, increasing team productivity.-Budgetary and financial supervision of strategic budgets.
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Education
- Master of ManagementSKEMA, Business School2009Master en Management, Marketing
- Prépa HECLycée Theillard de Chardin2005Prépa HEC