About Sandra
French
Native or bilingual
Experience
- Aroma ZoneWebmaster / Content Manager Contentful – Product Sheet UpdatesRETAIL (SMALL BUSINESS)December 2025 - December 2025• Update product sheets in Contentful according to a defined process.• Integrate or modify necessary fields (texts, content blocks, visuals, metadata).• Demonstrate rigor and speed of execution.• Check the consistency, completeness, and conformity of the content.• Report any malfunctions or technical needs.
- FriiizeComplete WordPress Website RedesignMarch 2025 - March 2025ContextFriize wanted a modern, clear, and optimized WordPress site to showcase its air conditioning and refrigeration services and attract local customers.MissionCompletely redesign the WordPress site and implement a local SEO strategy to improve visibility and facilitate appointment booking.Actions Taken✔ Complete WordPress site redesign (modern & responsive design)✔ Reorganization of the architecture for a fluid customer journey✔ Creation of local SEO-optimized service pages✔ Writing of informative content (guides, advice pages)✔ Integration of conversion tools (forms, quote requests, appointment booking)✔ Implementation of SEO best practices: tags, structure, internal linking, strategic keywords✔ UX optimization: clear navigation, visible CTAs, readable structureKeywords & TechWordPress • Website Redesign • Local SEO • SEO Writing • UX Optimization • Elementor • Air Conditioning / Refrigeration
- CONSEILLER EN PATRIMOINEWordPress Website Creation for a Wealth Management AdvisorMarch 2025 - March 2025ContextA wealth management advisor wanted a professional website to showcase their services and build trust with qualified prospects.MissionCreate a modern, educational, and SEO-optimized WordPress site to highlight the client's expertise and facilitate appointment booking.Actions Taken✔ Creation of a WordPress site with a clean and professional design✔ Structuring of pages according to the different services offered✔ Creation of educational content (guides, explanations, FAQ)✔ Implementation of a conversion funnel (CTAs, forms, online appointments)✔ Research and integration of strategic keywords related to wealth management✔ Technical SEO optimization: tags, structure, speed, internal linking✔ Adaptation of UX to enhance credibility and clarity
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Education
- MASTER EXPERT DIGITALMY DIGITAL SCHOOL PARIS2020
- MASTER MARKETING STRATEGYISEFAC2019
Certifications
- CopywritingWEB MY DAY2024
- WORDPRESSWEBMYDAY2023