Sandra Domeij

Launching and developing an independent consulting business focused on applying Design Thinking and agile methods to employee experience. Hands-on experience in business building: defining positioning, developing offerings, sales prospecting, creating materials, and managing client relationships – solo.

Mission: Co-facilitation – International Financial Institution, Co-designing and co-facilitating Design Thinking workshops applied to HR for an international financial institution (contractual confidentiality). 4 sessions × 3h, remote format, 20+ participants.

Mission: Program Design and Co-facilitation – Design Thinking x HR, Co-creating and co-facilitating a Design Thinking x HR training program with Per Thilander, Associate Professor in HR (University of Gothenburg). Program structured in three parts (3×3h), targeting HR Business Partners – from understanding the methods to applying them to real HR challenges. Responsible for instructional design, creating participant materials, coordination, and outreach.

Business Development & Positioning:

- Market research and strategic positioning definition in the Swedish, British, and French HR markets

- Active business development: personalized prospecting, participation in HR webinars, Swedish national HR associations, etc.

- Building a targeted HR & People LinkedIn audience (3,400+) through a regular content strategy

- Obtaining the Agile People Development certification – ICAgile (2025)

A group leadership role spanning 15 markets, driving strategic initiatives, leading the global experience design team and community collaboration, while making a significant contribution to making the organization more human-centric overall. Led and contributed to several major pitches and proposal developments for key clients.

- Instrumental role in the strategic transformation towards an "experience-first" approach across the organization – from sales pitches and presentations to offerings and ways of working

- Leading a global team of 15+ designers with executive-level oversight on people allocation, performance management, and career development, including establishing a role-leveling framework

- Gaining executive buy-in and investment for the design system initiative, delivering added value for clients

- Driving strategic initiatives for sustainability and accessibility within the organization

- Establishing cross-functional collaboration frameworks between design, technology, and business units

- Leading strategic organizational mindset shifts through enlightened leadership

- Organizing and leading a fully remote global conference with 80+ participants from 15+ countries over two days – achieving an NPS score of 60+, including facilitating collaborative sessions and strategic workshops

- Facilitating monthly onboarding sessions for new global employees and leading team retrospectives to improve collaboration and processes

- Representing as an executive thought leader at events on topics such as AI, Sustainability, and Human Centricity

Initiated and led the Telia Design Community while making a significant contribution to bringing together all stakeholders, across all markets, for the Global Design System. Transitioned from concept to an active team with broad collaborations.

- Gained executive sponsorship as an advocate and evangelist for the Design System at all levels – facilitating cross-border strategic workshops and coaching teams in adopting new ways of working

- Key role in defining a global Design System and establishing a strategic roadmap with clear business justification and ROI metrics

- Strategic development and growth of a global design community of 100+ designers across multiple countries, aligned with company objectives

- Established Design Operations with local design leads, creating governance and frameworks for sustainable collaboration and resource optimization

- Led strategic improvements in UX maturity and global collaborations, developing measurable benchmarks for success

- Gained buy-in from senior leaders and stakeholders across technical, business, and design functions by translating complex design concepts into strategic business value

- Ensured the final product was viable, desirable, and feasible – for all stakeholders