Sandra De Marcos

Founder and strategic director of a consultancy specializing in structural marketing, business architecture, and the implementation of AI applied to business processes.

Key responsibilities:

- Design of positioning and growth strategies based on consumer psychology and decision architecture.

- Development of business models and monetization structures.

- Creation of acquisition systems and sales frameworks.

- Strategic audits and brand redesign.

- Design of operational flows and internal methodologies.

- Coordination of external collaborators and strategic project direction.

- Branding, rebranding, and brand reputation analysis

- AI Audits

Responsible for B2B commercial development and digital marketing in an environment focused on specialized B2B media and advertising space sales.

Functions:

- Acquisition and negotiation with advertising companies.

- Design of commercial proposals.

- B2B relationship management.

- Analysis of commercial KPIs.

- Support in digital strategy and visibility optimization.

- Client portfolio management.

- Monitoring of conversion and campaign performance.

Collaboration in the marketing area, participating in the development and implementation of digital and strategic actions. Support in the conceptualization of campaigns, preparation of corporate presentations, and design of communication proposals. Participation in the acquisition and management of influencer collaborations, as well as in the planning of visibility and positioning actions. Involvement in basic results analysis tasks and cross-functional support in brand growth initiatives.