Freelancer profile translated to English.
Back to original languageAbout Sandra
Hello! I am an Online Marketing consultant with over 15 years of experience in digital business. In my long career, I have worked in e-commerce, marketplaces, and lead-generation websites in London, Paris, and Madrid. The Marketing I believe in is focused on strategic yet measurable results: I don't like individual opinions, but rather try to gather data to make decisions that take you where you need to go.
At the B2B level, I have set up CRMs from scratch and launched strategic Marketing plans to acquire leads, combining online initiatives and offline events.
Areas of expertise:
✔Online Marketing: SEO, SEM, Social Media, display, retargeting, and programmatic
✔Analytics: results-driven marketing, ROI, KPIs, conversion funnels, campaign optimization, a/b testing, customer segmentation, and buyer personas. Experience with Google Analytics, Mixpanel, and Omniture.
✔Technical knowledge: HTML + CSS, CMS (Joomla!, Sitecore, Wordpress), CRM (Hubspot, Zoho), basic SQL concepts, advanced Excel
✔People Management: team management, mentoring, hiring processes, remote team management, international teams, and investor communication
✔Languages: fluent English, French, and Italian. Native Spanish
✔Platforms: SaaS, marketplaces, e-commerce, CMSs, B2B lead-gen sites
English
Fluent
Spanish
Native or bilingual
French
Fluent
Italian
Conversational
Can work on-site
Madrid (up to 50km), Madrid (up to 50km)
Experience
- CaL
On Malt
Creation of a strategic Marketing plan. Cybersecurity sector company.November 2020 - December 2020Madrid, EspañaCreation of a strategic Marketing plan including the following areas:- Annual budget for 2021
- Monthly action calendar
- Marketing and Communications Strategy for each Stakeholder group
- 360 Marketing Plan with acquisition channel strategy and expected ROAS and metrics for each.
- INDRA SISTEMAS, S.ACompetitor Benchmark as part of a Strategic Online Marketing planCONSULTING AND AUDITSOctober 2020 - October 2020Madrid, EspañaCompetitor benchmark in the sector as part of the strategic Marketing plan for a confidential company.I conducted a study of direct competitors including:- Unique Selling Proposition- Website copy- SEM/SEO strategy with keyword research, advertising investment, etc.- Social Media strategy study- Information on headquarters, number of employees, sector, etc.
- FreelanceSEO and Content ConsultantTECHMarch 2020 - Today (6 years and 3 months)Madrid, SpainDuring this time, I have carried out different projects for various clients:CREATION AND MANAGEMENT OF GOOGLE ADS AND FACEBOOK CAMPAIGNS for clients in sectors such as e-commerce, B2B lead-gen, proptech, and educationREBRANDING FOR A PROPTECH COMPANY:Due to their international expansion, they were forced to change their name as theirs had negative connotations in one of their new markets. My responsibilities were:
- Creation of a new brand identity and branding book
- Creation of the brand launch plan, which included managing media and PR agencies, the Marketing plan, and the launch of various channels
- Writing website content
- Managing the development team to have the website ready on launch day. Q&A.
- Hiring and managing an SEO agency for domain migration
MARKETING MANAGEMENT FOR A FINTECH COMPANY:My mission was to help them better understand each channel, create buyer personas, create specific audiences on Facebook, and advise them on the frequency and content of creatives so that their team could learn and become autonomous.CREATION OF A HEALTH & FITNESS APP AS SCRUM PRODUCT OWNER:My tasks consisted of:- Development of a benchmark of the category and main competitors
- Management of product research
- Management of the design team
- Wireframing
- Creation of user stories for development
Reviews
Fernando
Fernando Lanza Alonso
Reviewed on 12/2/2021
We are delighted with Sandra's work. She guided and advised us at all times to optimize our budget, choosing the best options based on our objectives.
Communication has been excellent; she has adapted to our business and managed our campaigns perfectly.
We will definitely count on her again soon!
A
Ana
CaL
Reviewed on 12/2/2020
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Degree in Advertising and Public RelationsUniversidad Rey Juan Carlos2006
- BA AdministrationEcole Superieure de Gestion a Paris ESG2004Año en la escuela de negocios ESG en París como estudiante de intercambio
Certifications
- Google Ads Measurement CertificationGoogle2020